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Blizzard doesn’t want Diablo to be confused with an animated dog



Not the Lord of Terror.  Probably the master of terriers.

Not the Lord of Terror. Probably the master of terriers.
Screenshot: Fox

In order to protect its long-standing trademark, Blizzard filed a notice of objection with the U.S. Patent and Trademark Office to block Fox from the Diablo trademark, one of the canine characters from the upcoming animated series. Housebroken.

Blizzard’s Diablo is a series of action role-playing video games in which players fight against the forces of evil. Foblo’s Diablo is one of the pets to undergo psychoanalysis in the animated series Housebrokenwhich is for a therapeutic dog named Honey that provides therapy to other animals. Blizzard had Diablo trademarks since 1996. Fox applied for its Diablo brand in June last year, seeking to use the name and likeness of its animated doll for things like plates, plates, pet bowls, pet treats, pet waste pets and other goods from television shows.

Blizzard notice of objection, visible on Website of the U.S. Trademark and Patent Office (via Gamesindustry.biz) aims to block Fox’s submission, exposing the idea that the public could confuse the long series of games with the dog Diablo.

Given the fact that the marks in question are identical, and given other factors, such as the link between the goods and services of Opposer identified by the DIABLO mark and the applicant’s goods and the commercial power of the Opposer mark, members of the public are likely to mistakenly believe that the goods of the applicant, offered under the DIABLO brand, originate from or are in any way connected or connected or sponsored by Opposer, and all this to the detriment of the goodwill and reputation of Opposer

After reading the document, I firmly believe that Blizzard should change its name to Opposer. And while I can’t imagine anyone confusing Diablo’s games with the animated animal Diablo, the last few years have convinced me that people have the ability to do a lot of stupid things and anything stupid is possible.


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