Although the company has just announced a new shooter game and more extensions to its nostalgic franchises, including World of Warcraft and Hearthstone, some gamers say they are hesitant about giving their company time and money.
dissatisfaction with Blizzard's response may respond to sales, some players said.
Blizzcon contestant Andrew Kane, 32, a game developer who has been in the industry for 9 years, said he and his three friends were thinking of delaying their purchases of any new Blizzard games until co-op mpany solve the problem.
But other gamers believe the prolonged turnout will be minimal.
"Unfortunately, it would be very uncharacteristic of the gaming community to stick with their weapons on this subject for an extended period of time," Jackson of Las Vegas said. "Gamers are predominantly users and above all, so game messages and trailers are like hanging a shiny object in front of a cat.
Nomura Instinet analyst Andrew Marrock told CNN Business, "There are certainly a number of gamers who feel very strongly about this issue, but we think it's a relatively small fraction of Blizzard's total player base. From a business point of view, we believe that the company's focus will continue to be on the production of high-quality games, and that will lead to results. "