Former New York Mayor Mike Bloomberg and the Latino Victory Fund launch a $ 2.4 million digital advertising campaign to encourage Latino voters in Florida to vote for the Democratic presidential nominee Joe BidenJoe Biden Trump jokes that he will “find a way” to fire Governor DeSantis if he loses Florida Biden, hit Trump’s response to the Michigan governor̵
The mission of the advertising campaign is to engage Spanish voters through a “culturally competent multi-platform media strategy – reaching voters where they spend their time and receive their information,” according to a press release from the Bloomberg website.
The campaign comes just weeks before the November 3rd election. Latin Americans, a critical bloc for voting in the country on the battlefield, will influence which candidate wins 29 electoral votes.
“Electoral turnout among Latinos in Florida could mean the difference in Biden-Harris’ victory in Florida,” Bloomberg said in a statement.
The Latino Victory Fund, a progressive PAC, said the campaign aims to ensure that all Latino voters have registered to vote by mail or know when and where they will vote on election day.
The latest seven-figure ad purchase comes after Bloomberg donated a whopping $ 40 million last month to buy an ad in Sunshine State to bolster the former vice president’s candidacy for president.
The former mayor and Democratic presidential candidate also gave $ 4 million to three PACs for campaigning in Florida, targeting minority and “under-represented” groups, Politico reported.
President TrumpDonald John Trump Michigan court overturns extension of leave bulletin MORE ▼ and Biden are running a close race in Florida, with recent polls showing a door-and-door run in Sunshine State. A recent Hill / HarrisX poll found that both Biden and Trump garnered 48 percent of Florida voter support, with 4 percent of likely voters still undecided.