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Bober Burke on Queer Eye to Design for Japanese Homes, TikTok and New iPhones



Netflix's newest season on Quef Eye features the Fab Five, which bears its joyous brand of self-love and wellness in Japan, joined by stars Kiko Mizuhara and Naomi Watanabe, who act as local guides. In a four-part mini-series, the show tackles language barriers and cultural expectations with refreshing attention, and each of the food, fashion, culture, makeup and design experts brings new perspectives to help their Japanese characters, which is the show [19659002] We caught up with show design expert Bobby Burke at Adobe Max, where he spoke about managing his own interior design business while juggling Queer Eye . Burke, who essentially transforms entire houses in a week, really shines this season, given the challenges of working within the space constraints of Japanese apartments. He shared his thoughts that there were not one, but two TikTok accounts, designing for Instagram and iPhone 1

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This interview was edited for clarity and length.

What are some things you had to consider when designing for a Japanese home compared to homes in the US?

Tokyo apartments are very small, this is the largest city in the world. Of course, the bigger the city, the smaller the apartments. So I really had to consider the size. Moreover, renting apartments does not allow you to paint anything on the walls or change the flooring, so we had to be creative when building furniture. We had to upgrade instead of going out. So you really just use the space from top to bottom, from left to right.

Just thinking about it culturally, it's more minimalistic, which is my personal aesthetic, so I liked it.

Speaking of minimalism, did Marie Condo come out during the season at all?

She is the sweetest, most beautiful woman ever. She was also nominated for an Emmy, so we had to hang out at Emmy. I keep quoting her because I really like her term "If it causes joy." People always ask me, "what trend should I worry about?" And I'm like, "you don't have to worry about any trend, you have to worry for that which kindles joy. "If you see something and it's a clown collection, but a spark of joy? Then keep it! Don't just do something because a magazine told you to do it, do it because it's something you really love. When you are surrounded by things and spaces you really love, it helps you recharge more.

From what stores did you get furniture in Japan?

We had to create creative spaces, so many of them were built by ourselves with our local Japanese crew. But many of the other furniture we received was from Nitori. They are all over Japan, it's kind of like Ikea meeting Bed, Bath and beyond, meeting Target, as they have everything for home.

I'm curious if you've ever tried any of these [19659012] online interior design services . I tried one recently called Modsy, where you take pictures of your house, send them to them and then someone will make fun of the 3D rendering. I know you're a Havenly spokesman; how do you think these services affect the interior design industry?

I think it's actually a positive thing. I think providing accessible design for people is great for the industry. And for the industry, it keeps many interior designers very busy. When a client uploads their information, it sends out to multiple designers on the web and they all send what they think they want to do with the space, and the client chooses one. It uses a lot more interior designers than we usually need. So I think it's actually good for the industry.

Are there any design blogs or magazines you love to read for inspiration?

Design Milk love. Jamie Deringer, she always finds the most amazing new furniture from around the world. She has always been great at finding new cool modern things that you don't see anywhere else.

I get a lot of my inspiration obviously on Instagram. Many design and architectural bills.

What do you think about the current trend in which restaurants and hotels design for Instagram ? Is it somehow untrue because they are trying to attract a certain crowd?

I think a lot of them are learning that they don't really want this route. I think for a while they were like, "Yes, Instagrammers!" Now, I read articles about amazing hotels that actually ban photos in their pools and their lobbies because it was nothing but Instagrammers who just want to come in and take pictures.

After all, the people you attract to get these Instagram photos won't stay there. They still have to experience what they feel they see on camera, and when they don't, it just leads to bad reviews.

We, especially as influencers and taste makers, must be careful about presenting things that are not real. Personally, I don't like to disappoint people, so if I put something on Instagram, I don't just make it look beautiful, it's the way it really looks.

What is an application on your phone that you think not many other people have? Or games?

I don't have one game on my phone. I have a dui on my phone, Chinese TikTok.

Why do you have two versions of TikTok?

Because China is a big market for me.

Okay, so you have two separate TikTok accounts. Do you play different content? What kind of content do you post?

Yes. Stupid things. You know, I find that stupid things I post to Chinese … get a million views. The good stuff I'm posting I'll get, 7.9 thousand. It's funny, you fool [stuff does better].

Is this that your engagement level is higher with Douyin than TikTok?

No, because TikTok is global everywhere except in China. And obviously I don't speak Chinese, so I'm not that good at descriptions and hashtags. I have a team that does my other social media in China, like my Weibo. But Duin, I have so many followers so fast that I like, "Oh, I'll just do it myself." But it's a lot harder.

It's fascinating. Okay, so you're not a gamer.

There was a time in which I did nothing but Minecraft . I was obsessed. The only thing I was obsessed with was the construction part of it.

Of course.

I did nothing but build cities after cities after cities. Even on vacation.

You know they bring it to AR so it's like Pokemon Go where you can play Minecraft in real life.

( Gasps ) Do you know how iPhones now tell you how much screen time you used every day? It appeared yesterday that I averaged nine and a half hours a day last week.

This seems normal. I don't know, I'm too scared to watch mine.

It's a bad thing, it's normal for me, but again, I run my company from that. We already live on the Internet.

Have you ever played The Sims ? The home construction part?

At one time, I loved Sim City . I used to have a lot of games on my phone and then my last iPhone didn't have that much storage space. So I had to start deleting games.

Do you have a new iPhone?

No. I was the guy who got every new iPhone that came out. Honestly, I have to say that I really don't think the 11 are much different.

I heard that the camera is really good.

But I also have a Galaxy S10. And the camera is so much better. I don't know if it's better than the new 11, but I've also heard that the 12 will be completely different.

I have never heard of this. What blogs are you reading ?!

All I saw online was, "Yes, the 12 will be really good." Because they haven't changed it for three years. Everything they came up with last year is exactly the same. I haven't downloaded iOS 13.

Okay, no.

Okay, and I never do.

And also don't update your macOS because it crashed everything. My life is ruined.

I don't really use a computer anymore.

What do you use to design things?

My iPad and my phone.

Okay, one last question. What do you think of online memes that look like, "Anthony: I made a salad. Karamo: Believe in yourself. Bobby: I built a house ”?

I've seen them. Our jobs are equally important. Some are more labor intensive than others. But yes, all equally important.


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