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Bond film delays reportedly wreak havoc on branded products

Delays in the pandemic of the latest James Bond film have reportedly created problems for its marketing deals, with advertisers worried that the film could end up with outdated product positions, The sun reports. Bond’s 25th film, There is no time to die, is currently set to hit theaters on October 8, more than a year after it was originally scheduled to hit.

“Some of these things were the latest models when they started shooting,” said a source The sun “But by the time the film comes out now, it will look like Daniel Craig and all the other cast members are wearing something that has been around for centuries. This is not really the point of these deals. ”


Although the film will include Omega watches, Bollinger champagne and Adidas shoes, it seems likely that HMD Global’s Nokia phones are at risk of being introduced the fastest. HMD Global announced last year that the film will include its Nokia 8.3 5G from last year and TechRadar announces that the film should also include Nokia 7.2, which was first released in 2019.

The sun reports that the film may face reshoots to hide outdated products, citing a source who said some scenes could be “carefully edited”.

“The big technology companies want the stars to have all the new products to help them promote and sell them to fans,” the source said. The sun. “This means that some scenes will have to be very carefully edited and reviewed to update things.”

We may have already seen an example of this type of in-service editing. Although one of the movie’s stars, Lashana Lynch, seems to be using the Nokia 8.3 5G in the ad above (note the camera flash to the left of the array), the previous version, released in March 2020, seems to include the Nokia 5.3, complete with rear mounted fingerprint scanner and headphone jack on top.

An ad released in March 2020 shows the Nokia 5.3 with a rear-mounted fingerprint sensor.
Screenshot: Nokia Mobile

The same footage in the September 2020 version, where the phone looks like the Nokia 8.3 5G.
Screenshot: James Bond 007 / YouTube

There is no time to die it was originally scheduled for release in April 2020, but was postponed until November last year after a pandemic forced cinemas around the world to close. The film was subsequently postponed until April 2021 and then until October 2021. Provided no further delays occur, the film is currently due to be released about a year and a half after its initial planned debut.

Fortunately for HMD, there is at least one phone in the movie that is unlikely to be too common. According to TechRadar,, There is no time to die will also include the classic Nokia 3310, a phone that was originally released in 2000.

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