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Brands use buzz around space industry to market their products – Axios



Fashion, food and media brands use the noise around the space industry to market their products, shaping how humans on Earth understand and interact with the alien sphere for years to come.

What's Happening: Last week, Virgin Galactic announced a partnership with Under Armor to produce a line of space clothing to wear on the company's suborbital flights until the end of space.

  • This is the latest in a series of brand partnerships that Virgin Galactic has written in recent years, defining itself as a luxury space brand in the process.
  • Budweiser wants to become the first beer brewed on Mars and has sent beer brewing experiments to the International Space Station.
  • Israeli Aleph Farms simply announced that it was growing meat on the Russian side of the station.
  • Astrobotic – a company that aims to land a robotic moon spacecraft – has a deal with DHL to allow the mailing company to manage lunar supply logistics for t it's a space shuttle trading company and its customers.

Background: Historically, NASA has not engaged in marketing activities for commercial products.

  • As the only game in the US in Space for years, these bans naturally limited how many
  • but today companies like SpaceX, Blue Origin, Rocket Lab and others do not have these restrictions.

The catch: The idea that the night sky and space in general can

  • The Rocket Lab human star – a satellite designed to be seen with the naked eye as a work of art – has received serious criticism from astronomers for its frivolous nature . [19659004] Pepsi also received negative attention when it was reported that her Russian subsidiary was considering the idea of ​​buying a billboard in space that would be visible in the night sky. (U.S. law prohibits the placing of any advertisement that could be seen from outer space with the naked eye.)
  • Brands need to make sure that their marketing and advertising in the outer space feel authentic, Axios Brian Talbot, the founder, told at Adaptive Consulting. [19659007] Yes, but: Some experts believe that advertising and branding in space can boost industry and space science.

    • "We lose a large portion of the population when we treat science or space as some exquisite activity that cannot be affected by popular culture or marketing," Mike Gold, Maxar Vice President and NASA Advisory Board member, told Axios

    What's Next: NASA's Plans to Turn Over More Space Station Operations for Private Entities Will Open More Opportunities for Brands to Perform Marketing Activities.

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