The battle with beer, which started earlier in the Super Bowl earlier this year, went into overtime.
Started with a number of high profile ads like this and this one. Bud Light called out MillerCoors' products for using corn syrup. Then Bud Light set billboards in the heart of the Corse side, on a busy highway, where Coors cooked in Golden, Colorado, leading to Denver.
Trays, which are blue in giant white letters, read in turn, Light uses corn syrup. "," Button light: we do not do "and" 100% less corn syrup than Coors Light ". ads that call them "fake" and "misleading." "Anheuser-Busch is afraid to encounter a common beer ingredient that it uses in many of its own beers as a fermentation aid, which is not even present in the final product," said MillerCurr in a statement. "This deliberate scam is bad for the whole beer category. We show the world the truth. "
MillerCoors called the" marketing move "campaign that did not work, indicating a decline in Bud Light sales." Adam Collins, MillerCoors Communications Vice President, said, "This is (corn syrup) is used only as fermentation, which is the irony of all the irony that it is not actually in the final product you are drinking. "[1
Brendan Witthere, head of American sales to Anheuser-Busch, said that about 40% of consumers want some extra transparency about the products they
The epic tournament is far from the end, MillerCoors just unleashes a new attack of its own.
"We launched new Miller Lite ads, which are a gentle way to enjoy the fact that Bud Light lives in a fantasy world and in the real world, has a greater taste," says Adam Collins, MillerCoors Communications Vice President.
Advertisements consist of medieval scenes with actors depicting the famous Bud Light Knight and prisoners, walking off the commercial set to open Miller Lite.
"At this point, when you keep losing sales, you have to swerve in your competition because you do not make these sales away from craft breweries," he said. "You'll have to take it out of people who compete in the same market as you."
Village says it's not just Big Beer. has suffered for the past two years because we see more than the distribution of local breweries, says Sealower. This is where the beer who wants to put their money in, they want to try their tastes. "In the end, it's bad for the beer category as a whole," Wittart said. "It's not just a single brand" – they have a complete strategy for a portfolio.
With more than 7,000 licensed breweries in the US and more added each day, it's a fair bet that competition will continue to be solid.
] "The introduction of this (corn syrup) as a new point of struggle seems to be an attempt to deviate from the common problems that" our main line is shrinking here, "said the Sower