BTS is currently blocking the first place on the Billboard Hot 100.
Korean pop septet topped the singles chart this week with Jason Derulo and Jaush 685 with the new remixes “Savage Love (Laxed – Siren Beat)” (one vocal and one instrumental), with their former top-topper “Dynamite” , claiming place No. 2. “Savage Love” also topped the Billboard Global 200, making BTS the first act to win multiple №1 hits in the new chart. The superstar boys’ group also became the fifth group to ever rank in the top two in the Hot 100 at the same time, joining a prestigious club that includes the Beatles, Bee G, Outkast and Black Eyed Peas.
Success in the Savage Love chart is an amazing, multicultural achievement on many levels. This is a well-won victory for Jawsh 685, born Joshua Nanai, whose “Laxed – Siren Beat” became a TikTok phenomenon earlier this year. The stage nickname of the 17-year-old New Zealander is a tribute to his roots in Samoa and Cook Island, as “685” is the calling code of Samoa, and his song is a reference to the “cheese jams” that usually come from a car or speakers in Nova Zealand and other Pacific island regions. Derulo caught a flak in May when he rehearsed for TikTok’s “Laxed – Siren Beat” without permission or credit Jawsh 685, and people feared the new producer would erase his contribution as the song continued to gain momentum. . Instead, the Polynesian teenager amassed his first Hot 100 hit this week with a South Korean boy band, a delight that is on par with Savage Love’s tumultuous chorus.
Meanwhile, BTS continues to fulfill my prophecy from September that hits number 1 will become their new normal. So that no one can still question the band’s trading power after Dynamite topped the Hot 100 for seven consecutive weeks, Savage Love must clear their doubts once and for all. BTS ‘latest chart is perhaps even more significant than Dynamite, as it presents them singing in their native Korean, while they performed Dynamite entirely in English. What’s more, it implements a paradigm shift in the way BTS can affect the potential of the song’s Hot 100.
For years, American radio neglected to play BTS as their state profile continued to expand. Their collaboration with Western pop stars and producers helped them penetrate the radio and the Hot 100. Steve Aoki’s remix “Mic Drop” became their first hit in the Top 40 (№ 28) in 2017 and Halsey-assisted “Boy with Luv” reached peak number 8 last year, the best career at the time. Other Hot 100 singles from Hot 100 such as “Idol” (№ 11) and “On” (№ 4) were also accompanied by remixes featuring Nicki Minaj and Sia, respectively. This collaboration gave BTS legitimacy in the eyes of programmers, critics and casual listeners who denied their global popularity and hitmaking potential.
Before, BTS took advantage of Western pop stars participating in their songs. Now the tables have turned and a seven-member Korean boy band is king of the Hot 100.
As proof, look no further than Savage Love sales. The song sold 76,000 digital downloads this week, an 814% increase over last week, and climbed to No. 2 on the digital song sales chart behind the indomitable Dynamite (94,000). Savage Love maintained a strong radio presence and peaked at No. 5 on Radio Songs this week, thanks in large part to the original version. But according to billboard, most sales this week come from BTS remixes, while streams are split evenly between BTS and non-BTS versions. billboard ultimately ruled that “its overall performance during this period favored the Jawsh 685 / Derulo / BTS versions, so BTS is now officially included in the Hot 100 as a paid act for the song for the first time.” By the way, “Savage Love” also enjoyed the biggest jump to No. 1 in the Hot 100 (8-1), as Weeknd’s “Heartless” rose 32-1 last December.
The reason for the hit in the Savage Love chart is simple, even if it continues to confuse skeptics: BTS fans support BTS music. Pop music is an inherently volatile industry, and few valuable artists have enough name recognition and stellar power to launch a song to number 1 just by performing it. BTS – and, as an extension, the passionate BTS ARMY – is the exception to the rule. When the news of the Savage Love remix came out, fans mobilized to help BTS win its second hit number 1 in less than two months and take the first two Hot 100 slots at once.
This does not mean everyone the song with BTS function will automatically go to number 1; this is an unrealistic and useless expectation. What is being said, however, is that BTS has a Midas touch when it comes to cutting new pop smashes. The success of “Savage Love” was the perfect storm of TikTok virus, a radio conversion from a pop star to the tent (Derulo) and a vocal guest from the world’s largest band at its peak. BTS is still taking advantage of Dynamite’s success as they prepare to release their new album, BE, next month; the fact that they managed to overcome another hit number 1 in the meantime, speaks of their almost incomparable stellar and constantly growing fan base. Don’t be surprised if BTS is now flooded with requests from other Western pop artists to show their songs some kind of love – wild or otherwise.