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Busty sweatshirts based on school shootings hit by survivors



He was not alone. Three other models soon stretched out the flirtatious floor, each wearing a hood full of bullet-like holes and embroidered with the names of the deadliest school photos in US history.

The co-founder of the fashion label later explained that he wanted to "comment on gun violence … while empowering survivors of the tragedy." "But instead, the show left victims and their families demanding the company refuse the line and apologize.

" It's just absolutely horrifying, "said the Vicky Soto Memorial Fund, run by a teacher's family killed in the shooting Sandy Hook, tweeted on Monday . "The company is poppy [ing] a light of our pain and the pain of others for fashion."

where 13 people were killed in 1999; Virginia Tech, where 32 people were killed in 2007 and Sandy Hook Elementary School, where 26 people were killed in 2012, and Margiri Stoneman Douglas High School, where 17 people were killed in 2018.

Shirts first attracted wide attention on Sunday after the co-founder of The Brick Owens brand posted pictures of the clothes on Instagram, and by Tuesday afternoon, posts were laced with criticism from survivors of the violence and the victims' families.

"In what scenario would anyone think this was a good idea?" Tweets Fred Gutenberg, whose daughter died in the shooting of Stoneman Douglas. "That upset me."

The aunt of another student who died in the park, Florida, is filming the company, "You have to be ashamed of taking advantage of her death to make money.

Co-founders of Brostroy, Owens, and Dieter Grams met at Myspace when the two were in Myspace and started their label in Atlanta in 2012. They gravitated toward designs that turn dark. The brand once organized a fashion show at a funeral home, saying that its clothes were made for the post-apocalyptic world. They make Nikes immersed in concrete, two-hooded jackets and a pair of $ 1,000 double-edged jeans that look like two pairs of pants sewn together at the waist and ankles.

The company once posted a tag on its site, reading, "Bstroy is protected from acute violence, psychological warfare and art. The entire opposition must be organized at risk of being threatened, ”according to the Internet Archive. The brand has sold T-shirts that have prominent firearms, including predatory crews with fencing teams and shooters armed with assault rifles instead of foils and bows.

"We are making cruel statements," said Grams, who publicly goes to Du, told The New York Times in a feature last week. "This is to know who we are so we can have a voice in the market. But in the end, this voice will say things that anyone can carry. ”

Bstroy is not the first clothing company to capture heat for potential profit from school shootings. In 2014, Urban Outfitters was launched online to sell a faded sweatshirt at Kent State University that appeared to be sprayed with blood. Many observers believe the sweatshirt invokes the Ohio National Guard, shooting and killing four students and injuring nine others there during a campus protest in 1970.

Brody did not immediately respond to a message late Tuesday, but in The Instagram company suggested the clothing line, called Samsara, had to be ironic.

"Sometimes life can be painfully ironic," states a postcard that contains a statement by an artist on the show. "It's an irony to die cruelly in a place that you consider a safe, controlled environment, like a school. All the time, we are reminded of the instability, the shortness and the unpredictability of life, but we are also reminded of its infinite potential.

Owens developed his thinking in an email sent to the Today show.

"We want to make a comment about gun violence and the type of gun violence that needs preventative attention and what its origin is, while enabling the survivors of the tragedy by telling in their clothes," the designer wrote. [19659002] He also suggested the harsh response to sweatshirts was rooted in prejudice, since he and Grams were black men in their late 20s.

"Also embedded in the device is the fact that our notion as young, black males are not traditionally awarded in Owens wrote, "So many people have accepted our message of laziness because of what they have learned about blacks. These hoods are made with all these intentions and to explore all these problems in society."

that early statements from the company indicate that the sweaters were created as a work of art for the show and were not intended to be sold, Bstroy now says he is considering selling them.

"Hoods were shown not only for sale, and school shooting hoods were originally intended for show only and not for sale, but that may change now,

Critics have suggested that making money off the line there will be insult to the survivors.

"So insulting !!" tweeted Kristin Pelosi Democratic National Committee official and daughter of Speaker of the House Nancy Pelosi (D-Calif.), In response to Gutenberg's post. "I rebel to see how it will provide you with pain."


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