Los Angeles-based startup Canoo finally unveiled its first model, the eponymous name canoo.
Canoo designers have deviated quite radically from the traditional designs that other electric vehicle manufacturers prefer to go with something that looks more like a VW Microbus than the sport utility vehicle that Byton is aiming for, or on Tesla and Fisker sports cars and sedans or Rivian electric trucks .
It is remarkable that Canoo completed the design and engineering of its first model in only 19 months and is preparing its vehicles for production through a contract manufacturer. The first cars will hit the road by 2021
Kranz, who initially boarded the company's Chief Technology Officer, took over Canoo's day-to-day operations after Stefan Krause, Canoo's co-founder and CEO, retired from the company in August for personal reasons, as Verge previously reported.
The two key features Canoo has designed are space and value, according to a statement by Kranz, and the company's first car has an abundance of both.
Canoo has beta cars on site at its Los Angeles headquarters where prospective partners and customers can test vehicles made by an undisclosed contractor based in Michigan. "We're going to pull out a few cars that will be used to test and validate the simulations we've done so far," Krantz says.
Canoo has spent the last year discussing the development of its prototype
Canoo will launch its first vehicles on the Los Angeles market and looks forward to not only providing its skateboard platform for its own vehicles , but also potentially
The company intends to launch an entirely new business model by providing its customers with a monthly subscription fee. This service is likely to include fins such as automatic vehicle registration, maintenance, insurance management and billing through a single customer phone application. The idea, according to the company, is to provide the convenience and convenience of Netflix movie service to the automotive industry.
The first vehicle will have enough space for seven people, such as the interior of a large sports utility vehicle in the car with the impression of a small compact car, according to the company. The rear seats are in a semi-circular shape opposite the sides and rear of the car, while the front cab is arranged as a sofa, according to Krantz.
"Cars have always been designed to convey a certain image and emotion; nevertheless, we decided to completely rethink the design of the car and focus on what future users will really need. That way, we created this attic-inspired vehicle, ”says Richard Kim, Canoo design supervisor. "When you subscribe, you think differently about a car – now the value is determined by the benefit to the consumer. We have introduced the Bauhaus philosophy that focuses on minimalism and functionality, and we have begun reducing it to the absolute minimum need. Next, we applied this approach to the seamless connectivity with personal devices that customers care most about – their phones. ”
Entertainment systems depend on the client's own devices and canoo is compatible with both iOS and Android operating systems. Instead of having a central display, the company expects drivers and passengers to want to use their own navigation and vehicle applications.
Kranz says it was also made with autonomy in mind, and while the current system is massive with seven cameras, five radars and 12 ultrasonic sensors to provide level two autonomy. Kranz is particularly proud of a new feature that features a driver-focused camcorder to monitor their actions and avoid unnecessary signals when driving a safe vehicle.
" We are observing the face and importance of a driver with a camera," Krantz says. "When the camera recognizes that the driver is paying attention … looking to the right and checking blind spots, we don't warn them with a warning … Because people sometimes turn off the warning systems."
However, the heart of the Canoo system is its "skateboard. "Architecture that places the batteries and the electric actuator in the chassis under the cab.
The first vehicle has a five-star safety rating and includes driver and passenger airbags throughout the canoo. The skateboard platform can also support dual, front or rear engine configurations, which the company has stated.
Finally, the company says it will have the first true steering wheel on the market without a hardware connection between the steering wheel and the wheels.
The control is carried out only by electrical signals, with a completely redundant control system, which according to the company has some long-term benefits for future projects. Steer-by-wire offers both weight saving and Canoo flexibility to find the steering wheel to accommodate different designs and driver positions.
As for the range, the company's first car has a range of 250 miles and can reach 80% charge in less than 30 minutes. Its battery is directly attached to the skateboard and saves more space as there is no separate structure. In addition, the battery is able to provide torsional rigidity and support to the vehicle as it rests directly on the chassis.
Kranz would not say how much Canoo would charge for his subscription service, but said the company could reduce its costs because it could depreciate the value of the car over seven to ten years. "We will be able to return these savings to the customer," he said. And even with the low price, Kranz expects to make a mint with his new company. "We want to be the first EV company to win an EV," he says.
The hiring model will help, as will the company's conservative deployment plan. Crans says Canoo will begin offering its subscription vehicles in one geography and scale slowly from there.
"We'll roll city by city," he says. "Eight to ten cities represent more than 70% of the entire population of electric vehicles [so] need not provide our EVs nationwide."
The plan for 2021 is to launch in Los Angeles and have eight more the city of american market company. According to Kranz, that means four on the West Coast and four on the East Coast.
"After launching in the US, we are considering launching a vehicle in China … There are 18 cities that represent 75% of the EV population in China," he said.
Controlled expansion plans and modest geographic reach needs to be a great benefit to the company according to Kranz.
"This gives us the great advantage that we can easily control our fleet and grow more conservatively and not boast that we can deploy one hundred thousand cars, "he says. "We know how difficult it is to produce a high-quality, high-speed car."