Just over a year after Popeye’s chicken sandwich caused a stir across the country, Chick-fil-A introduced a new addition to the Chicken Wars.
And his fate will be decided by the inhabitants of the state of Ashtaville and Ashville.
The chain unveiled a “chicken pepper sandwich” on Monday to select locations for testing across the region, including restaurants in Greenville, Greer, Simpsonville, Moldin and Spartanburg.
The new sandwich includes the original Chick-fil-A fillet, but topped with honey, pimento cheese and soft marinated jalapenos on a toasted bun.
Available until supplies are exhausted.
Chuck Church, who manages the location of Woodruff Road on Chick-fil-A, said his restaurant will begin actively promoting the sandwich next week, but is already popular with customers.
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The launch of the sandwich is first: Chick-fil-A senior culinary developer Stuart Tracy said in a statement announcing the addition that this is the first seasonal variation of the chain for the original sandwich.
What does it taste like?
A Post and Courier reporter from Greenville tried the new sandwich.
Verdict: A hint of honey sweetness will be familiar to anyone who has drank mini-chickens in the restaurant, and marinated jalapenos offer a fine glow balanced by slightly melted pimento cheese.
Follow Conor Hughes on Twitter at @ConorJHughes.