It is uncertain whether or when the ban will end. This is not the first time Chinese retailers have been downloading e-cigarettes, but it is much wider than before. In September, Juul's e-cigarettes disappeared from the shelves just a week after they became available in China.
This will be a serious blow to e-cigarette makers in China if it stays. The nation has over 300 million smokers of various kinds, and this can threaten both manufacturers and those online stores that are highly dependent on e-cig sales. It could also hurt China if state-owned China Tobacco produces nearly six percent of the country's tax revenue. Not surprisingly, China will act. There are concerns around the world that e-cigarette companies are targeting teenagers, and this has not been helped by illness reports. China may be willing to donate some of that tax money if it can prevent teenage use and health problems.