SHANGHAI (Reuters) – French luxury brand Christian Dior apologized on Thursday and said it supports China's territorial sovereignty after being criticized for using a China map that excludes Taiwan in its presentation.
FILE PHOTO: Man Passes Through Dior Advertising Outside Wuhan Shopping Center, Hubei Province, January 19, 2013 REITERS / Stringer / File Photo
Taiwan is China's most sensitive territorial issue. Beijing regards the self-governing island as a bypassing province and part of "one China".
The card-related incident occurred during a presentation that Dior was making for its boutique network at Zhejiang Gongshang University in the eastern Chinese city of Hangzhou, revealed posts on Chinese social media platform Weibo.
A university career officer told Reuters that Dior had recruited on Wednesday and had a problem with the cards he showed.
Dior, who is part of the luxury LVMH group ( LVMH.PA ), said in a post on his Weibo account that he had begun a "serious investigation" into the incident.
"Dior first apologizes for the misconception and misrepresentation made by a Dior employee during a campus presentation," the company said without providing further details about the event.
"Dior always respects and upholds the unified principle of China, strictly protects Chinese sovereignty and territorial integrity and preserves the feelings of the Chinese people," the report said, adding that it would take precautionary measures to prevent such incidents from occurring.
Dior is the latest firm to get involved in political issues related to China, which is more insistent in its territorial claims and how it expects foreign companies doing business in China to describe them.
Fashion labels such as Givenchy, Coach and Versace are among the companies that have made similar apologies in recent months.
The topic "Dior Declaration" was among the most viewed on Weibo on Thursday with about 100 million views.
Report by Brenda Guo; Additional shading reporting from Shanghai; Editing by Karishma Singh