Ford has just downloaded the packaging of the Mustang Mach-E, an all-electric all-terrain vehicle that promises the Mustang implementation with much more practicality when it goes on sale at the end of 2020. (Full details here.) This is the first long-term the company's model of electric car and the only other Ford vehicle ever called the Mustang – the last of which already has racers.
The bold move is to take an iconic product and try to make it essentially your own brand, though I would be willing to bet that this electric SUV would have generated much less interest if Ford had used other names on his badges or create a brand new one. (Also, call me whatever you want, but it's hard for me to be precious with the words of a corporation, especially when most corporations don't seem to care about getting started.)
Beyond the name, the Mustang Mach -E design also it felt polarizing as the car first expired the next day and much of this attention was paid to the front end. Instead of the traditional grille, Ford went and gave most versions of the Mustang Mach-E a nose that matched the color of the SUV. We've seen this trend a bunch in electric vehicles ̵
After spending some time around and in the Mustang Mach-E, both at the Sunday night event and at the briefing of a few days ago, I personally think that the new SUV looks much better in person than in any of the Ford renders or press shots. I could pick up or leave the grille, though I'm wondering if Ford overdid it by limiting the design of a metal grille that made the most expensive Mustang Mach-E GT a 19459015.
Take away the Mustang badge and the headlights and taillights of the three bars, and I think Ford's new EV looks decent as some of its more luxurious direct competition, almost like a cross between a Mercedes-Benz EQC, a Jaguar I-Pace ( especially in the back hills), but with some SUV models thrown in also.
That sounds like a good place for Ford, as it targets a price range of nearly $ 44,000 to over $ 60,000 for a Mustang Mach-E. Federal and state tax credits will help mitigate this blow, but it is undoubtedly a first-class car.
The polarization bits aside, what struck me most about seeing the Mustang Mach-E personally is how much it feels like already a complete package, even though it will take a year until we ship it. (Except for the software, that is, who wasn't even close to to work with the models Ford showed on Sunday night. Wow.) This is evidence of work done by Edis Edison, the group inside Ford, which has been developing the Mach-E since mid-2017, after moving away from a Focus-based electric car.
The Mustang Mach-E is forward-facing, but not aggressively minimalist. There is plenty of interior space, a head room and a leg room considering the total size of the car is relatively small when it comes to SUVs. There are table betting features (at least for technicians), such as USB-C ports and wireless charging mats, and thoughtful touches, such as a large front trunk and deep storage in the doors and center console.
I also really love the slim digital cluster of tools and the fact that it has a driver monitoring system (especially since Ford says it ultimately wants to allow hands on the freeway). It was hard for me to come up with things I feel I miss, though I'm sure a few will come to the surface after the fog at the LA auto show disappears and we all spend the next year thinking (and arguing) about this car even more.
Comparisons to Tesla are hard to avoid when it comes to electric cars, and the Mustang Mach-E is no exception. It's hard to not immediately size a Ford EV against the upcoming Model Y, which has similar features and will be released on a similar schedule. I also couldn't spend part of the night thinking about how Ford unveiled the Mustang Mach-E in the same hangars at a municipal airport where Tesla introduced the Semi and a second-generation Roadster just two years and one day before – and how we were doing to SpaceX headquarters , where Elon Musk will unveil Tesla's Tesberruck pickup truck in just a few days.
(Shortly after the event, Musk tweeted "[c] Congratulations" to Ford on the new Mustang electric SUV. "Sustainable / electric cars are the future !! Excited to see this message from Ford, as it will encourage other car manufacturers to also plug into electricity, " he writes .)
But no matter what Ford's Mustang Mach-E does orient or fight against. people want to choose the look or the name of it, I'm very glad this is the direction the company is headed, unlike the slightly better electric Focus. That we are already on our knees in these conversations and arguments feels like some progress, unlike a few years ago, when people talked about electric cars, let alone feel something about them, feel like pulling teeth or just impossible.