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Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run



The lemon-flavored drink was debut in May 2018 in Kyushu, Japan's southernmost island, in three varieties ranging from 3% to 7% alcohol, Leith said.
It's modeled after Japanese "chu-hi," and a popular canned drink made with a distilled alcohol called chocolate, carbonated water and flavoring, Coca-Cola Japan Business Unit President Jorge Garduño said in February 2018.

Lemon-do is the company's first stab at hard seltzer, and it may be the only product of its kind for some time. Garduño said since the drink was created for a "specific slice" of Coca-Cola's market, it will probably remain a Japanese exclusive.

"I do not think people around the world should expect this kind of thing from Coca-Cola," he said.

"I think the culture here is still very unique and special, so many products that are born here will stay here."

The company has higher hopes for the mass appeal of its new coffee product. Coca-Cola with Coffee, a riff on 2006's unsuccessful Coca-Cola Blak, will be launched on 25 international markets by the end of 201
9.

Unlike the Japanese spiked seltzer, the coffee concoction actually contains Coke and a hefty dose of caffeine. It is not guaranteed, but Javier Meza, the company's global leader in sparkling beverages, said that it could see a US debut as soon as 2020.


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