Next year, the beverage company plans to unveil new Dasani packaging and products, including aluminum cans and bottles, How2Recycle labels and enhanced Dasani water coolers.
"We believe that all packaging materials have advantages and, if properly managed, can be turned into valuable resources for reuse," Coca-Cola says in response to the report. "We are ready to do our part."
Environmental commitments can help protect the company's image.
Changes at Dasani can help Coca-Cola achieve these goals and remove about 1 billion pristine plastic bottles made from non-recycled plastic from the supply chain over the next five years.
There will be some competition.
Using aluminum bottles and cans can help increase the number of Dasani products that are recyclable. Aluminum is easier to recycle than plastic, and How2Recycle labels should help clarify how packaging should be recycled.
The company also releases a new version of Dasani PureFill water dispensers that allows people to fill their own bottles or glasses with Dasani products, including flavored and sparkling water.
Environmentalists say the best way to eliminate waste is to reuse containers. But "the solution can't be one," said Bruce Caras, vice president of environmental and sustainability at Coca-Cola North America.
Coca-Cola's plan is "to create a future where the consumer has a variety of choices," which can reduce their environmental impact, he said. Releasing several types of products will help Coca-Cola learn about consumer behavior, he added.
Making Dasani a Special
"We really think about the future of this brand, which is different from the mandate for sustainability," said Lauren King, brand director for Dasani, who noted that Dasani is growing along with the trend of bottled water.
Packaged water sales have been steadily increasing over the last few years, according to a report published by the Mintel research brand in February. The sector is likely to continue to grow, Mintel said, as consumers discard sugary drinks for healthier options such as water and selfies.
But sales can be a hit if customers decide to fill their own tap bottles instead of buying water in plastic bottles to help protect the environment.
Dasani also faces increased competition from watermark brands, Consumers often buy in bulk.
"Major brands of waters such as Dasani were under pressure," said Coca-Cola CEO James Quincy during a conversation with an analyst discussing the company's second-quarter earnings. "There is some challenge there," he said.
But Coca-Cola's premium water brand Smartwater is doing "really well," he said. This may be because it offers certain ingredients that people would not find in ordinary tap water, including added electrolytes or antioxidants.