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Coke for the launch of Coca-Cola with coffee in the United States



Coca-Cola is offering its iced coffee drinks in the United States early next year, after launching the product line on international markets two years ago.

Coca-Cola with Coffee will hit stores across the country in January 2021, the company announced on Friday.

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The drink, which combines the taste of Coca-Cola with Brazilian coffee, is part of Coca-Cola̵

7;s strategy of “lifting and shifting”, where the company works to “scale successful innovations in beverages from the market through experimental, test and learn approach “, said the company.

The drink comes in three flavors: dark blend, vanilla and caramel, which are packaged in 12-ounce cans. Each contains 69 milligrams of caffeine.

The product was first piloted in Japan in 2018, before reaching more than 30 markets worldwide, including Australia, Brazil, Vietnam, Turkey and Italy.

However, each country is adapting the recipe and packaging of the drinks, “to suit local tastes,” Coca-Cola said.

While the company is constantly looking for ways to innovate its beverages, said Javier Meza, chief marketing officer of Coca-Cola Company’s carbonated beverage portfolio.

However, “the COVID-19 pandemic has accelerated the need to be more disciplined in the way we launch, validate, refine and increase big bets like this,” Meza added.

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Although the drink will not be in stores until January, Coca-Cola Insiders Club members will have the opportunity to try the drink before its official launch.

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