Conor McGregor’s return seems to have made the business that many predicted successful.
According to a report Monday in the Sports Business Journal (subscription required), ESPN + recorded 1.2 million purchases for UFC 257 in Abu Dhabi, led by Dustin Poirier’s victory in the second round of the TKO over McGregor in a light rematch . Another 400,000 international purchases set the mark at 1.6 million.
Mike Bonn of MMA Junkie announced a day earlier that 1.6 million were the word for purchases.
According to sources, the early numbers of UFC257 are on trend with a minimum of 1.6 million purchases of ESPN + pay-per-view. 📈
– Mike Bonn (@MikeBohnMMA) January 24, 2021
The UFC is not a publicly traded company and does not disclose financial information. Early pay-per-view purchase reports do not mention whether the company had to make a significant number of refunds after reports of widespread problems accessing the live stream from viewers who purchased the event.
In any case, if the value of 1.6 million purchases remains, this will make UFC 257 one of the best events in the company’s history. UFC 229, featuring Habib Numagomedov’s victory over Conor McGregor, reported 2.4 million purchases, while UFC 202, with McGregor’s majority victory over Nate Diaz, was good for 1.65 million purchases.