Some Pixel 4 pre-order customers find themselves abandoned by Google's Black Friday offerings. In a nutshell, when they booked their phones to receive $ 100 in Google Store credit within 6 to 8 weeks, many people suggested that the company would give up the holiday season on phones it had just launched. However, the Pixel 4 will really be $ 200 from November 24th and that left the first adopters with bruises.
Android Police reader David wrote to us about his dissatisfaction with being out of his pre-order credit, noting that $ 100 may not come until days after Christmas – from the end of the pre-order period, October 26, the delivery window will be from December 7 to December 21.
Interestingly, Google had offered $ 50 worth of credit on Pixel 3 before ̵
So what's going on here? Why offer half the loyalty discount for a week's delay as opposed to Thanksgiving shopping?
6 to 8 weeks
We cover a lot of launch products that are announced with pre-orders. However, usually the first one reaches the threshold much faster than the second – the fine print can indicate from 4 to 6 weeks or, yes, even 6 to 8 weeks.
Supply chain management is the biggest time to suck as the company has to prepare these bonus items and be ready to produce more batches to meet demand. In fact, go back to our pre-order bonus post and you'll see that Google has physical items that it would need to see to be shipped to different countries. The company must also confirm that the demand, either by charging customers' bank or credit accounts, or, as Samsung and LG have their customers, to go through a separate ordering form for their promotional items once the desired device is delivered to them.
But all this does not explain why Google cannot simply track all in-store credit offers made in the US, Canada, Australia, Singapore and Taiwan. In our opinion, it should not take more than the time it takes for a customer to debit to send it. So, why did it take more time than that?
Double or Stop
The question then is why Google would take out early buyers with a $ 100 loan, not a $ 200 discount, as Black Friday searchers get. We have no explanation for this, to be honest.
Each company marketing department works uniquely for another – in the case of Google, you can tell that the marketers of each team behave differently to the next team – and while you hope the Google Store will be aware of their product portfolio targeting the fall and what the demand curve will look like, we are sure that, as with everything else, some aspects are considered more than others.
We asked Google for some answers as to why and how it planned its Pixel 4 promotions and will update this story if and when we hear it.