Facebook has long been a place where everyone, from college students to divorced, pursues their romantic interests. Now Facebook users in the United States can officially use the social network as a dating service – complete with specialized profiles, matching algorithm and more. Facebook Dating, which began rolling out to other countries last year and launched in the US today, gives users ages 1
Facebook Dating is found in the existing Facebook application, but to use it you need to set up a separate profile. The only information transferred is your name and age. The service will present you potential matches based on your location, preferences listed, and other factors. You can also choose to match people who attend the same Facebook events or are part of the same Facebook groups. One thing that won't show you are your existing Facebook friends – this option is off by default.
Facebook is also using the US Dating debut to launch several new privacy and security features within the service. And of course, she integrates Instagram into Dating. Which is not surprising, as the company brings its platforms together in different ways throughout the year.
In most dating apps, "people are forced to make a decision on this profile that never changes and is extremely curated," says Charmaine Hung, Facebook's dating manager. The social network wants to create a more dynamic and authentic experience. Starting today, users will have the opportunity to submit their permanent Instagram posts to their dating profiles. By the end of the year, Facebook says it will also allow you to share Instagram or Facebook Stories. They will not be familiar – specific stories, but the same ones you already upload to your friends or followers; they will still be deleted after 24 hours. Social networking isn't the first idea: Tinder has announced that it will start integrating Snapchat Stories in April.
Instagram will also become part of Secret Crush, an existing Facebook dating feature that allows users to choose up to nine Facebook friends they want to be interested in, as long as that person indicates they have an inconvenience. Now your Instagram followers could also be Secret Crushes – they won't choose celebrities or influencers unless they're following you, sorry! If someone adds you to your Secret Crush list, you'll get a notification. If you then select the same person for your list Facebook will match you together and reveal your names. If the feelings are one-sided, nothing happens.
Unique security features
Dating apps like Hinge have historically sold themselves for their ability to match you with friends of friends – people with whom you already have existing social relationships. Facebook Dating also allows you to do the opposite: you can pre-opt out match with friend of friends, which may be a welcome option for anyone who wants to go offline. The feature can also help LGTBQ + people outside of their communities. You can also block people from seeing your Facebook dating profile, even if you want them to still have access to your Facebook or Instagram accounts.