The founder of the Deciem beauty brand has died.
According to several reports, Brandon Truaxe died at the weekend.
Vox received an email from Deciem CEO Nicola Kilner who confirmed the news in an email
"I can not believe I write these words. Brandon died at the weekend. Folded hearts do not come close to how I, and how I know, that many of you will feel, "read through the e-mail.
"All the offices, warehouses, factories and shops, please close today and take the time to cry with sadness, a smile of the good times we had, think about what his genius built and hug your loved ones, who are little more difficult. "
The Canadian beauty brand unexpectedly stopped in October, after the strange behavior of Truaxe in social media. In the now deleted Instagram video posted by Truaxe, the founder announced that the company was immediately expelled for "a major criminal activity."
In the days following his post, Truaxe was overthrown as CEO of the company. and a member of the board of directors on a temporary basis after a judge approved an Ontario court application from Estée Lauder Companies Inc., according to CBC. At that time, he was forbidden to "declare or distribute media" in Deciem's social media accounts and to confine himself to speaking with company employees or making changes to Deciem's staff and business.
His last post at Instagram, just two days ago, shows that Truaxe shares his home address and complains about the installations in the Distillery District in Toronto.
Truaxe started Deciem in 2013 and continued to release additional brands like Ordinary, NIOD and Hylamide. 19659002] Daily Hive has tried to connect with several Toronto stores along with his corporate headquarters, but there was no answer.
Truaxe is 40 years old.