The company removed firearms and hunting accessories from 10 stores last fall as a test. The test went well and sales increased in these stores, says Dick. Thus, the company decided to take out weapons, ammunition and firearms from another 125 stores, where sales of goods are weaker. "This is about productive space," said Edward Steck, chief executive officer, on Tuesday. DKS ) will replace its firearms sections in those stores with higher commodity margins with sporting goods that can "stimulate growth". Stocks fell sharply this week after reporting weak earnings. Shares have fallen by about 6% this year.
This is the last step for the trader to reduce arms sales, although overall sales are lagging behind. Steck also hinted that Dick could remove weapons from more than his stores in the future. The company operates over 720 Dick stores across the country.
"We see this as a multi-year initiative," he said. "If we get as good as we expected, we'll probably get another batch of stores next year," Steck said. In February, the company said it would stop the sale of weapons in a style of assault after mass shooting in Parkland, Florida, firing in high school. He also raised the minimum age for all arms sales to 21 and stopped selling large-capacity magazines containing a large number of semi-automatic weapon bullets.
"You know that everyone is talking about the thoughts and prayers that are given to them, that's great, it really does not do anything," he told CNN after shooting. "We thought we had to take a stand and do that."
"Actually, I'm not interested in financial significance," he remembers in his recent presence at the WSJ Chief Executive Officer.
– Chris Isidor of CNN Business contributed to this report.