Didi calls on General Motors … to say that the company needs to step up and open its portfolio to black companies, arguing that GM̵
7;s promise to pay big money has not been reached.
Didi wrote a sharp letter on Thursday, starting with “The same legs that these companies use to stand with us in solidarity are the same legs that they use to stand on our necks” Didi says his network REVOLT is an example of Black-owned media, which GM promises to support through advertising, but does not think the company has done enough.
In his letterDiddy claims that GM spent $ 3 billion on advertising in 2019 and estimates that only $ 10 million has been invested in Black’s property.
As for what he thinks should happen, Didi says: “If the black community represents 15% of your income, black media should receive at least 15% of advertising costs.”
He ended the letter with a threat, saying he and the black community were ready to “arm our dollars,” also known as taking their money elsewhere, if GM and other companies did not step up.