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Sean “Didi”

; Combs posed with his daughters on the red carpet at the party before the Clive Davis Grammy in Los Angeles, and others who decorated the carpet included Cardi B and Channing Tatum. (January 26)

AP Internal

Rapper and business tycoon Sean “Didi” Combs called on General Motors and corporate America in general in an open letter.

In a letter published Thursday entitled “If You Love Us, Pay Us: A Letter from Sean Combs to Corporate America,” Combs criticized GM for failing to invest fairly in Black-owned media, exploiting black culture, and more.

“The same legs that these companies use to stand with us in solidarity are the same legs that stand on our necks,” Combs said.

Combs highlights its own digital cable network, Revolt, as an example of the racial differences between large corporations and how they invest in companies owned by Black. Combs said that although Revolt receives advertising revenue from GM, the link “is not an example of success.”

“REVOLT, just like other Black-owned media companies, fights for crumbs, while GM makes billions of dollars each year from the Black community,” Combs said.

In its letter, Combs claims that GM has spent $ 3 billion on advertising and estimates that only $ 10 million has been invested in Black-owned media companies, less than 1% of its advertising budget.

USA TODAY contacted General Motors for comment.

“Like the rest of Corporate America, General Motors tells us to sit back, shut up, and be happy with what we get,” Combs said.

“Hip-hop has never been respected”: Didi slammed Grammy into a sharp speech at the Clive Davis event

Combs calls on GM and corporate America to reinvest a fair rate back into the black community. He said that if Black’s consumers make up 15% of the corporation’s revenue, then at least 15% should be invested back into Black-owned media companies.

“In the same way that you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve,” Combs said.

He ended the letter with a warning to the companies: “We are ready to arm our dollars.

“The time is now! Radical change is the only possibility. You are either with us or you are on the other side.”

More ▼: Didi launches Our Black Party, a political party aimed at black voters

This is not the first time Combs has dealt with unfair treatment. Combs condemned Grammy in a speech at a Clive Davis event last year, criticizing what he called a lack of respect for hip-hop from the Recording Academy.

“Black music has never been so respected by Grammys that it should be,” Combs said.

Combs also formed his own political party in October: Our Black Party. Combs said the party’s goal was “to push through a political program that meets the needs of blacks.”

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Follow reporter Asha Gilbert @Coastalasha. Email: agilbert@usatoday.com.

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