AT&T-owned DirecTV may relinquish its long-standing exclusive rights to the NFL Sunday Ticket Package when its deal expires after the 2022 season, according to a report on Friday.
DirecTV controls the rights to the service, which allows subscribers to watch almost every game on the NFL schedule for more than two decades. Since the prime jewel of DirecTV's offerings, the package has become less valuable as more customers cut the cable and dig the traditional cable for cheaper streaming platforms, according to AT&T COO John Stanky, who told the Wall Street Journal that the service offers " less profitability "than
" I don't think we're looking at this and saying it's a product for growth, "Stanki said. "I don't think we will wake up in a year from now, and suddenly there will be more people in the United States who want to watch an out-of-market team."
They say DirecTV pays an average annual fee of 1
An NFL representative did not immediately respond to a request for comment on Stanki's remarks.
NFL executives have been experimenting with streaming deals in recent years, selling digital rights to Thursday Night Football by Amazon. NBC News reported last April that the league was considering splitting the Sunday ticket rights between DirecTV and the streaming platform.
NFL Commissioner Roger Goodell said in August that tech giants such as Apple, Facebook and Amazon were at the beginning of discussions for expanded broadcast partnerships. when current league deals expire.
"I firmly believe that these other platforms will be involved in future negotiations. And, frankly, they are in ongoing negotiations, "Goodell told the Sports Business Journal.
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