Disney + surpassed 10 million subscribers in its first day, the company announced today.
The Disney message comes after Apptopia announces that the Disney + app has been downloaded more than 3.2 million times. This is despite the technological issues that have plagued the service throughout the day. The Mandalorian live action Star Wars show is easily considered the crown jewel of Disney's streaming service seen north of 2 million streams in its first day, according to people familiar with the issue, This number has more than likely increased due to nighttime and second day viewing.
By the end of the day, Disney + was also the top app on the App Store, according to Apptopia. The launch of the package ̵
To put everything in additional context, analysts estimate that Disney + will have anywhere between 10-18 million subscribers in its first year. Disney has recorded more than half of those estimated numbers in 24 hours. This may lead to people asking if Disney is ready to be more successful than other streaming competitors, including Netflix, but this is not entirely fair.
"It's impossible to compare with any idea of it, Netflix's first day downloads with Disney +," the Apptopia report said. "The flow was not what it is today, and the mobile is not what it is today, as mobile penetration and consumer preferences have shifted in favor of Disney."
Disney also confirmed that "there are no plans for issuance of Disney + subscriber data outside the Walt Disney Company Quarterly Revenue is called. "The next time we hear about subscriber numbers will be in early 2020.
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