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Disney, Nestle pulls YouTube ads in uproar over child videos



A spokeswoman said YouTube had already terminated accounts and entire channels, disabled "violative comments" and reported any illegal activity to law enforcement.

The response echoes what happened in 2017 when brands such as HP and Mars pulled their ads after learning that their campaigns were running against clips that were either meant as child exploitation or included a large number of pedophilic comments. The companies eventually returned to buying ads after YouTube appeared to have addressed the situation at the time, but it clearly did not address everything. A surefire solution may be difficult. YouTube's content moderation relies on a mix of AI and human oversight that can not always anticipate shortcomings, and many newer videos are legal in and of themselves. It may need more aggressive monitoring if it expects to avoid incidents like this in the future


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