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Disney Park employees have a new dress code

In a blog post this week, Disney Parks Chairman Josh D’Amaro pledged to update attractions, modernize park values ​​and, perhaps most likely, change the direction of how park staff – better known as Disney Cast Members – look and dress.

D’Amaro said the company would provide “greater flexibility” to their members ‘teams’ roles in terms of “forms of personal expression around hairstyles, jewelry, nail styles and costume choices”. Parks will even allow role members to display “appropriate visible tattoos.”

“We update them to stay not only relevant in today̵

7;s workplace, but also to enable cast members to better express their cultures and personalities at work,” D’Amaro wrote.

Historically, Disney has been specific about the appearance of Cast members – favoring a clean look to stay in line with the company’s image. For example, in the past, cast members were forbidden to have facial hair.

However, Disney (DIS) is now looking for ways to update its parks for a developing world where inclusion is becoming a key corporate value.
Disney is looking to make its theme parks -

“We want our guests to see their own origins and traditions reflected in the stories, experiences and products they encounter when interacting with Disney. And we want the cast members – and future cast members – to feel a sense of belonging to the work. si, “D’Amaro wrote. “This means cultivating an environment where all people feel welcomed and valued for their unique life experiences, perspectives and culture. Where we celebrate alliance and support for each other. And where diverse views and ideas are sought as a critical contribution for our collective success. “

Earlier, Disney announced that it was undertaking major updates to two of its classic attractions to make them more inclusive: a jungle cruise and Mount Splash.

The jungle cruise, where guests travel through the desert in a comedy skipper, is updated with new scenes and characters. The trip has been criticized for depicting wild “locals.”

Splash Mountain, a walk based on the controversial 1946 film The Song of the South, will be completely reworked to feature characters from the 2009 animated film The Princess and the Frog, which features Disney’s first black princess. .

D’Amaro explained that the company sought the opinion of Cast Members in 2019 on how to update the culture of the parks. One suggestion was to add a fifth key to Disney’s “Four Keys,” which are its long-standing principles to the park’s guest service. Role members suggested adding a fifth inclusion key to go along with safety, courtesy, show and efficiency.

“Inclusion is essential to our culture and leads us forward as we continue to realize our rich legacy of engaging in storytelling, exceptional service and Disney magic,” D’Amaro wrote.

The changes come after the park unit experienced one of its worst years to date due to closures and layoffs caused by the coronavirus pandemic.
Here's what Disney's parks will look like for the future
The reports also come when other large companies such as JPMorgan Chase are investing billions to promote racial equality.
Another Disney unit, ABC News, is breaking down barriers this week. The news organization announced Wednesday that Kimberly Godwin will become president of ABC News, making her the first black CEO to run one of the largest U.S. newsrooms on the network.

D’Amaro concluded his blog post by saying that the world is changing and Disney will continue to change with it.

“We will never stop working to make sure Disney is a friendly place for everyone,” he wrote.

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