"With this deal, we saw the opportunity to increase our exposure to our own store while supporting a partner that greatly values our games and provides better terms," said Guillemot. "Early indications are supportive, and PC pre-orders are higher than for the first division, and pre-orders on the Ubisoft store are six times higher."
It's a long-term positive for Ubisoft. clear who Guillemot is subtweeting in that statement. And the spike in sales is a notable side-effect of its shift to Epic's store that could cause more upheaval in the industry. Of course, Epic's chief selling point is a higher revenue share than most of its competitors, which is seeing a 1
As part of its Ubisoft deal, Epic also promised to integrate "key components" of Uplay with its online services to offer smoother social features and interoperability. That mix of higher profits and willingness to provide compatibility with third-party platforms was always going to be a big draw for publishers. And now that Ubisoft is touting and concrete sales boost, they may not need much more convincing to leave the safety of Steam