China's Jong Jong Ji has made substantial adjustments to the price and availability of its product range in response to the increased tariffs on Chinese goods imposed by the Trump administration. Price rises were first reported by DroneDJ earlier today, and they are perhaps the first reported case of a Chinese gadget manufacturer or brand that is made mainly in China by passing the cost of Trump tariffs on US consumers.
If you go looking for certain DJI products through the company's US store, you'll find an increase in prices through the Mavic 2 line by about 1
"Due to the recent tariff increase, DJI is updating the pricing of its products in the United States. We take into account many factors when we recommend retail prices in different countries around the world, including tariff applications, tax rates and currency fluctuations, "said DJI spokesman for The Verge . "We follow all applicable laws and regulations in the countries in which we operate, and will continue to work to make drone and handheld products more accessible to the world, while supporting many existing customers who use DJI daily."
A number of large electronics companies have openly raised concerns about the US-China trade war and how it could adversely affect business, with some threatening to do what DJI did here. Sony partnered with Microsoft and Nintendo earlier this year to issue a letter warning the US Sales Representative that tariffs could lead to higher US $ 840 million in tariffs and risks for about 200,000 jobs in the US,
Some of the companies involved, like Apple, have so far decided to eat the price of tariffs on products such as laptop chargers and iPhones, though CEO Tim Cook is reported to be active in discussions with President Trump with us Although Trump has raised the average tariff on Chinese imports to about 21 percent, generating hundreds of billions of Chinese goods, the data shows that the impact is mostly felt by US customers, employees and businesses. According to a report by The New York Times published today, US manufacturing activity has been declining for the first time since 2016.
The Mavic 2 Pro is now $ 1.729, up from $ 1499. DJI Mavic Air in Arctic White, the only available color option out of stock, now costs $ 919, up from $ 799. At Amazon, the same products can be purchased at lower, pre-tariff prices. DroneDJ notes that most of the Mavic 2 models only became available again over the weekend, subject to the entry into force of September 1 tariffs after weeks of inaccessibility.
Switching your location using the built-in DJI Location Tool in the upper right corner of its website will reveal pricing differences by region. In Canada, for example, the Mavic 2 Pro remains $ 1,499. For EU countries such as France and Germany, the price in euros is in line with the old pre-US dollar pricing. For specialty products like the Inspire professional-grade range and the Matrice 600 Pro "industrial" target, prices seem to be rising by nearly 17 and 14 percent, respectively, compared to pricing in Canada.
DJI also removed some products from the store, although it is unclear whether this is tariff related or due to inventory decisions or a roadmap. For example, you can no longer buy DJI Spark or Phantom 4 in the US from DJI directly, although the company still sells accessories for both product groups.
The same seems to be true in most other countries and regions, although regions outside the US will still show product listings for Phantom 4 pricing in some cases before the store informs customers that the product in question is no longer available in this region. We contacted DJI for further comment on whether the availability of Phantom 4 and Spark products was influenced by the Trump administration's ongoing trade war.