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Don’t expect custom Radeon RX 6800 XT & RX 6800 graphics cards to official MSRPs by 2021.



In a statement provided to Hardware Unboxed, AMD clarified that their custom partner models Radeon RX 6800 XT and RX 6800 will be available in MSRP in 4 to 8 weeks. This statement comes at a time when not only the partner models, but also the reference models are exhausted worldwide and there is no word on when we can expect deliveries to normalize.

AMD claims that Radeon RX 6800 XT and RX 6800 custom AIB models will reach MSRP within 4-8 weeks

Unboxed’s Steve & Tim managed to get a word out of AMD in a private conversation about the whole situation around the inflated prices of the Radeon RX 6800 XT and RX 6800 graphics cards. Earlier, Videocardz also managed to get stock information from various retailers who are facing before limited supply and thus limited availability of said graphics cards in the consumer segment. The statement is as follows:

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“We had a personal conversation with AMD. They assured us that in 4 to 8 weeks there will be AIB cards available in MSRP. They said they allowed AIB to achieve $ 649 [RX 6800 XT] MSRP and they expect this to happen within 8 weeks. “

Steve Walton, hardware without a box (via Videocardz)

You can see the full video below:

Although the issue of shares did not improve soon, what is worse is that the few cards that are sold are listed for inflated prices, which are well above the MSRP. In the chart listed on Videocardz, you can see several graphics cards along with their respective premiums over the reference models. You can expect premium prices up to + $ 250 for the Radeon RX 6800 XT and up to $ 120 for the Radeon RX 6800.

AMD Radeon RX 6800 XT & RX 6800 Custom models at Newegg prices (via Videocardz):

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It is now understood that these custom cards with better cooling and PCB design should be retailed at a premium price, which is true for all GeForce RTX cards, but merchants specifically demand higher prices above the already premium prices. labels that these graphics cards come with. According to the Red Team (AMD), custom Radeon RX 6800 XT & RX 6800 graphics cards are expected to return to normal MSRPs within 4-8 weeks, which is the beginning of 2021.

The main reason is that retailers are trying to cash in on the whole situation, as this is a first-class segment where consumers are willing to pay extra money and retailers now that these cards are very limited so they can pick up prices as much as they want to know that consumers will pay the full amount regardless. It was recently reported that AIBs have minimal margins in their custom design, and inflatable retailers are making them even worse.

NVIDIA is also facing similar problems with its AIB partners, where several models are listed for inflated prices due to a lack of availability and retailers taking advantage of the whole scenario. That said, if the reports are true, then NVIDIA will be partially blamed for all the mess with its own lineup, as it is claimed that they sold GeForce RTX 30 graphics cards worth $ 175 million directly to the crypto-digging segment.

Several stores and retailers boycotted start-up sales because they could not receive their deliveries on time and now offer to resume delivery to normal by 2021. ProShop retail statistics show that only 125 graphics cards in the series have been sold so far. The RX 6800 and all of them are reference models. The merchant has placed a huge order of several 100 custom variants from each AIB, but only a handful of cards are currently delivered to them.

Retailers refrained from pre-orders to avoid unnecessary traffic, as happened with the launch of the GeForce RTX 30 series, which shattered almost every major retailer in minutes. During the launch day, Newegg and Amazon announced that they are offering limited units of the Radeon RX 6800 XT & 6800.

AMD has made several promises that this is not as sick a start as NVIDIA’s GeForce RTX 30 series, but it turned out to be even worse. We are not saying that NVIDIA’s situation here is better, but NVIDIA cards were shipped and sold to several customers, while AMD cards were a priority for Red Team Plus members who had links to purchase cards before regular buyers.

In general, it really sucks to be a gamer right now, as both NVIDIA and AMD have underestimated the huge demand for next-generation GPUs. The players who ordered received delivery dates until February 2021.

NVIDIA and AMD could have taken the time to build up more stock, but they were ahead of “Unprecedented demand” as a means of dealing with the response to one of the worst graphics card launches in terms of availability. With that said, we hope 2021 can start better for gamers around the world who just want a new graphics card to enjoy the latest game titles.

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