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E3 2019: Microsoft Went To Great Lengths To Keep Keanu Reeves A Secret At Its Press Conference



The appearance of Keanu Reeves at the Microsoft Xbox E3 2019 briefing where he announced the release date for Cyberpunk 2077 was unquestionably one of the most memorable events of the entire show (at least so far).

Xbox boss Phil Spencer explained to Variety that Microsoft used a stand-in for Reeves during rehearsals. Not only that, but Reeves was referred to with a codename. In the interview, Spencer acknowledged that he was not sure how it would all go down. He said he has seen some celebrity endorsements fall flat over years. But after seeing a briefing from the developer CD Project Red – which had the idea for Reeves' appearance – Microsoft was convinced that it was going to be "very authentic," Spencer said.

CD Project Red spoke to GameSpot at E3 this week how they got Reeves involved. They approached him about a year ago for the role, and the studio said the part he plays ̵

1; Johnny Silverhand – would only work with Reeves. "It was always him or no one else for the role", CD Project Red's Miles Tost explained, adding that he was happy the news did not leak

Check out the video embedded above to learn more about how CD Project Red brought by Keanu Reeves on board for Cyberpunk 2077.

After years of development, the Cyberpunk 2077 is finally released on April 16, 2020 across the PlayStation 4, Xbox One, and PC.

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