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EA Chief Executive explains what happened to the anthem and why the game will become "something awesome"



The BioWare anthem came out in February this year and was not a big hit. Part of the reason the game fought, according to EA CEO Andrew Wilson, is that she is trying to appeal to two different audiences. He talks about the game's struggle and the potential for future growth and success in a new interview.

"We've assembled these two groups of players who make this calculation for the emotional value of two different vectors," Wilson told GameDaily. "One of them was BioWare's traditional content and the other was the content of the action adventure." About 30 or 40 hours they really had to get together and start working in the bigger game, "Oh, hanging in a minute. "Now the calculation is off

" This is off because I have a friend who is sitting in this other player category. They want to play the game in a certain way. I want to play the game in a certain way. The promise was that we could play together and it does not work very well. Oh, the way I'm used to 1

00 hours of BioWare history, and that's not what I have, "Wilson explained. games like Destiny before, and I do not feel that way. "

While the ant can get out of the door, Wilson said EA has committed to supporting the game in the long run. that the ant can have a "7-10 year cycle." Wilson said EA feels good about investing in Himn in the long run because the game has a strong foundation for upgrading.

The world has not been overwhelming people, if we believe in the very nature that the characters are not convincing to people, or Javelin's suits are not convincing, or they cross the world and participate in the world is not convincing, provided it is not promised our players … maybe we will not invest anymore, "Wilson said. the cycle from seven to ten years. So, if I think of a cycle anthem of seven to ten years, there may not have been a beginning that many of us wanted, including our players. I feel that this team will really get there with something special and something great because they have demonstrated they can. "

The Full GameDaily Interview is Deep and Comprehensive, Touching a Number

On E3 this year, Anthem's lead producer Ben Irving said he believes the anthem has a" very bright future. "

"We've learned a lot about the last few months, we really want to make the game better, we think the anthem can be really incredible," he explained. "We know we have a job, we just want to work with the community and build it together and make it the game everyone wants to be."


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