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Emotional marketing and email titan enter the bar – TechCrunch



My mother haunts me when she describes my rhythm to others. According to her, I cover companies like Uber before they become companies like Uber. And honestly? I can’t disagree exactly with the description. The best feeling in technology journalism is telling a story to start before it becomes a household name. As an early-stage reporter, frankly, I bet a lot on the potential of the mind of the founder of Edtech or play in the creative market. And when I do my job properly, I point out the unique insight that will make the launch successful or challenging in the future.

In this note, one of my favorite renewed series on TechCrunch is EC-1 (an additional crisis subscription is required), a series of stories that goes through the priceless story of a starting story, from its early days to its pivots along the way. I spent the last few months on one of these projects ̵

1; and mine comes out next week! In the meantime, you read packages for StockX and Tonal and our latest: Klaviyo EC-1 has just been released:

Image credits: Nigel Sussman

Enjoy this reading in great form and many thanks to Danny Crichton, my co-host and managing editor at Equity here at TechCrunch, who manages and edits all of these projects.

In the rest of this newsletter we will get acquainted with the data of All Raise, the new Miami and a new lineup that you do not want to miss. Follow me on Twitter @nmasc_ for updates throughout the week.

All (no) Increase (d)

All Raise, a non-profit organization dedicated to increasing the footprint of women founders and funders, has published its annual report for 2020. The whole thing is worth reading, but we paid special attention to how the funds for women founders fell:

  • Round sizes for women + non-binary founders were up to 49% lower than men
  • 85% of the risk funding goes to all-male teams
  • 64% of VC companies still do not have a single female partner
  • The founders of Black + Latinx women receive only 0.64% of VC funding, a slight increase over the previous year.

Here’s what you need to know: In terms of Equity, we talked about how these terrible indicators are both predictable, but still a surprising effect of Zoom investing. This break is the conversation that no one has during the prestigious market – and indicators are one of the ways we can assess progress.

The Internet is the new Miami

To quote Winnie CEO and co-founder Sarah Mauskopf, “The Internet is the new Miami.” Networks created online – either through the rise of meme culture or the spice Substack – can be a competitive advantage in the world of investment, as two new ones have shown us. fund this week.

Here’s what you need to know: Ryan Hoover and Vedica Jane have announced Weekend Fund 3, which will include raising a community of $ 1 million. And top meme manager Turner Novak has finally debuted Banana Capital’s $ 9.99 million debut fund.

Novak explained how the initial use of the Internet affected his investment:

“It simply came to our notice then [my investments] are people who understand the culture of the internet, understand memes and understand wit and humor and appreciate that a little bit more, ”he said. “These are probably people who are more naturally intuitive investments, so it definitely distorts that direction.”

While Novak did not share clear goals or mandates around investing in various founders, he cited his experience at Gelt VC, in which 41% of the capital went to female CEOs. To date, 65% of Banana Capital’s portfolio founding teams include non-white founders, and 50% of teams include more than one gender.

About TechCrunch

During the week

Seen on TechCrunch

AWS for blockchain

Atlassian launches Jira for each team

CES will return to Las Vegas in 2022

New Microsoft default font options evaluated

Seen on Extra Crunch

Penetration in analytics: A journey of creativity to data design

How Brex more than doubled its score in one year

And finally

India is in crisis. It is devastating and heartbreaking to watch this unfold and affect our family and friends, colleagues and people. My colleague Manish Singh, who is based there, wrote about the different ways you can donate to help.

I will end by quoting Singh:

As several major industries, including film and sports, go about their lives pretending that there is no crisis, entrepreneurs and start-ups have emerged as a rare ray of hope in recent days that have begun to act to help the nation navigate. in the darkest hours.

This is a refreshing change from last year, when thousands of Indian start-ups struggled to survive. And while some startups are still severely disrupted, offering a helping hand to the nation has become a priority for most.

Until next week,

n




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