Everett, Mass. – That's how Las Vegas, in the form of Encore Boston Harbor, arrives here on Sunday on the edge of Biantaun promising to turn the Northeast Games.
How Effective Wynn Resorts, owner of the $ 2.6 billion palace, will be able to carry tens of thousands of visitors a day to and from the property? Without great entertainment, how much will the Foxwoods Resort Casino and Mohegan Sun, the southeastern part of Connecticut, rely on a steady flow of magnificent performers to manage their business? achieving their earnings forecasts for games that reach $ 800 million a year? Matt Maddox, Chief Executive Officer of Wynn, suggested Encore, "one of the first integrated resorts built in a large metropolitan area," was something like an experiment.
Wynn owns 1
In the meantime, Robert DeSalvio, President of Encore, the New Casino will host events in the 37,000-square-foot ballroom where Earth, Wind and Fire, Paul Anka and the boxing match are planned. He also offers promotional deals with such locations in Boston as Fenway Park, TD Garden, Gillette Stadium and Wang Theater.
"There are so many things for our guests," said Dealville. "They can go out and get to know the region."
He also took over to and from Encarr, saying, "We encourage something different: leave the car at home." spaces – just under 3000 for a property that prides itself on a hotel with 671 rooms and expected to meet an average of about 20,000 or more visitors a day, should provide people with an incentive to pursue other modes of transport. Encore works with buses from the T stops in Boston and surrounding cities and neighboring municipalities and has designated a parking lot from which horse riding services can work. He instructed Boston BoatWorks, a naval yacht builder, to build a mini-fleet of luxury water taxis.
Scott Smith, director of the Boston Boat, said three of the ships were ready, and the fourth had to be released in August. They will work all day, as they travel to the Mystic River between the port of Anchor and Boston Harbor, each carrying 35 passengers on a 20-minute walk.
"Ready to Build More" Encore is expected to divert business from MGM Springfield, the first gambling in the Massachusetts resort, and the Foxwoods, Mohegan Sun, and Rhode Island casinos, Maddox said his landmarks are aimed at a wider audience. , "he said." We will attract significant international tourism, people want to come to Boston. "
He refused to discuss Encore's earnings forecast, just saying he expects his" non-administering assets "to do well. Most analysts expect the new casino in its first year to reach 70-85% of its earnings on maturity, with Encore expected to generate about $ 560 million in its first year, Massachusetts lawmakers put the lever $ 540 million.
The two resorts, Wynn holds in Las Vegas, generating significantly less earnings from gaming revenues, and vice versa Maddox said he expects Encore Boston Harbor to work somewhere between the two extremes
Encore's non-target assets include Memoire, Nightclub and Mystique, an Asian restaurant owned and operated by Big Night Entertainment, whose Foxwoods sites include Shrine, Red Fenner, High Roller and Scorpion Bar. The restaurant's range of Encore includes rare, where the steaks are rubbed with olive oil of 300 dollars, and Sinatra works in partnership with the family of Sinatra.
DeSalvio, who spent a decade in Foxwoods, left in 2006, Encore will surely take some customers from Connecticut casinos.
"If they are a rural model, we are the urban model," he said. "There's vitality in Boston, that community integration that's really exciting. In Connecticut, both facilities are very large, and what they offer is very comprehensive. They will get customers from East Massachusetts that will be lost. But they can adjust – they have already done some things, they have space.
"For all of us in this business, it's about how to be competitive," said Salvio. "I do not have a great place for entertainment – not at this stage. We need to understand what works, what we need. We'll see what happens. "
Encore is expected to have a bigger impact on Foxwoods than Mohegan Sun because it's closer to Foxwoods. Mohegan Sun, which is closer than Foxwoods to MGM Springfield, was expected to be even larger than the West Bank casino in Massachusetts, whose game revenues have fallen far from forecasts. , testifying to the impact the casino already has on its city. Before the Encore was built, he said, Wynn had to spend $ 70 million to $ 80 million for cleaning after a plant at Monsanto Chemical Co., who left Superfund. Wynn has also built a park and hired hundreds of Everett residents to work in the casino, DeMaria said.
"We have always been this tangible, industrialized city – heavy boys who play football," he said, adding that now Everett will be known
Maddox said he was the most proud of more than 5,000 workers have been hired to work at Encore, and their number is expected to rise to 5,800, or $ 300 million a year.
This seemed to be the opening Sunday issue, a period noted by Winson's gaming committee review at the Massachusetts Gaming Commission after reports that Steve Wynn, the company's name and former chairman, had sexual assaults on employees. The Commission decided in April that Wynn could retain the license if it paid a fine of $ 35 million. An additional fine of $ 500,000 was imposed on Maddox for not investigating the harassment employee's complaint.
Less than a month ago, MGM Resorts and Wynn confirmed that they were negotiating for the sale of Encore Boston. Within a few days, both sides said the negotiations were over
"Encore Boston Harbor is not being sold," Madox said on Friday.