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Epic: Exclusives are the "only strategy" to break the status of the retail market of Steam




The company wants to increase revenue for developers and publishers.

Founder and CEO of Epic Games, Tim Sweene, defended the Epic Games Store's current exclusivity strategy, stating that tactics is the only way to change the current state of affairs. "We believe exclusives are the only strategy that will change the status quo 70/30 on a large enough scale to permanently influence the entire gaming industry."


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