Mark Zuckerberg testifies before the House Energy and Commerce Committee at the Capitol Hill Ray office building April 11, 2018
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Mobile app downloads from Facebook and Facebook, owned by Facebook, are down 13% year over year, Bank of America analysis found. Analyzes said that the combined download numbers based on SensorTower data were tracking 3% in the third quarter of 2019 compared to the last quarter.
Instagram download installations turned out to be slightly better than Facebook's, down 9% year-on-year to 1
The trend notes a significant change in the number of downloads for both applications. Last year, mobile app downloads on Facebook grew 3% year over year in the third quarter, the report said. Analysts said that figures for the download of the Facebook mobile app tracked 8% quarter over quarter.
Facebook shares were slightly down during the morning trading.
Although the report does not identify why Facebook and Instagram downloads are down, Facebook has been confronted with consumer reaction following the Cambridge Analytica scandal revealing user data obtained without explicit consent on the Facebook platform was made available by an analytics company political data. But it was unclear whether the movement had any real impact on Facebook's business, which is continuing to grow.
Other social media applications are not facing the same downturn as Facebook applications so far, according to the report. Analysts wrote on Twitter, Snap and Pinterest in the third quarter of 2019.
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