A series of Instagram ads posted by confidentiality The Signal platform has launched the messaging app from the former’s advertising platform, according to a blog post Alert posted on Tuesday. The ads were intended to show users a wealth of data that Instagram and its parent company, Facebook, collect on users by … targeting those users using Instagram’s own adtech tools.
The real idea behind the advertising campaign is quite simple. Because Instagram and Facebook share the same advertising platform, any data that is retained as you scroll through your Insta or Facebook feeds is fed into the same data slots that can be used to target you on any to be a platform later.
In each of these platforms, you can also target people using an almost endless array from data points collected by the herd of Facebook properties. These data include basic details, such as your age or in which city you can live. It can include more granular points: say if you are looking for a new home, if you are single or if you are really interested energy drinks.
Based on this type of minute data, Signal was able to create some super-targeted ads that were marked with the exact targeting specifications that Signal uses. If the ad was aimed at K-pop fans, the ad says so. If the ad is targeted to one person, the ad says so. And if the ad is aimed at divorced in London divorced with art history diplomas, the ad says so.
Obviously, Facebook is not a fan of this kind of transparency in its system. Although the company has not yet responded to Gizmodo’s request for comment, Signal’s blog post explains that the ad account used to run these ads was closed before many of these ads could reach their target audiences. . Personally, I think it’s embarrassing – I’d love to see an ad that shows what Instagram really thinks of me.