There is a lot of money for the digital economy. And right now, much of that money flows into the treasuries of three companies in particular.
Google, Facebook and Amazon are among the most valuable technology companies in the world. And, as shown in this chart, based on eMarketer data, the three companies dominate certain segments of the online economy in the US. (Axel Springer, Business Insider's parent company also owns eMarketer.)
More than two out of every three dollars spent on digital ads in the United States go to one of the three companies. Facebook is not surprising, it takes the lion's share of social media advertising and closes the gap with Google for mobile ads. With appeals to master the power of major technology companies, and some like Senator Elizabeth Warren even say it's time to break down some of these corporations, the market share figures below are a sort of awkward truth ̵
It should be noted that this figure is actually the result of a downward revision by eMarketer after new Amazon sales information for third parties – the survey company previously estimated Amazon's share of the US e-commerce market of 47%.
As the television industry is driven out of the internet, Google and Amazon are also positioned to take advantage of new revenue streams. Nearly 27% of viewers watched streaming video on a US TV screen watch through Amazon while nearly 17% watch through a Google service or device. Keep in mind that ratings for television viewers that refer to Internet TV programs, regardless of the traditional TV service, are over 100% due to overlapping users using more than one service.