DAVOS – Nearly one year ago, tech billionaire Mark Benioff chose the annual World Economic Forum in Switzerland to break into Facebook.
Speaking to CNBC, Salesforce Chief Executive Officer said that Mark Zuckerberg's social network should be regulated by US lawmakers with the same power as the cigarette industry.
This is a theory he has built up a few times, perhaps the brightest in November when he told journalist Kara Swisher: "Facebook is the new cigarette, it's addictive, it's not good for you, there are people who trying to make you use it even if you do not understand what's going on.From that time, Facebook has continued to be used as a tool for democratic intervention and is at the center of giant data scandals, not least in the Cambridge Analytica violation. the people that Benioff has given credit to help him reach his point of view, bewildered ever since Facebook is as bad for democracy as smoking, and action is needed.
Jim Stier, founder of Common Sense Media, lobbying for better child protection online, was one of the people with "We believe there are huge problems around the addiction, attention and distraction caused by social media platforms," he told Business Insider. "Last year, it was a time to overcome the link between technology and global society, and it was clear to the Emperor that there was no clothes, which meant Facebook, and Facebook and others were exposed to the fact that they had attacked our democratic institutions.
He told Business Insider: "Mark Benioff chose to look at this through the public health prism, which I think is the right thing to do."
"The stimulus to manipulate attention is all pursuing the weakest elements of human psychology . It is no longer enough simply to know a lot about us, now the goal is to change what we think and what we do. "
Steyer added," The comparison of cigarettes is great, because the average person gets it. There is a need for a global discussion about this and there must be a normal regulation of technology companies. ": Mark Benioff says Facebook seemed like a" wreck on the train "even before being struck by a series of crippling scandals
The interruption can be a mild
Common Sense Media CEO participates in drafting new privacy laws in California and was in Brussels, Belgium, last week talking to MEPs on GDPR and other technical regulations
"Now people realize that there needs to be a balanced approach to the technology, the idea that they will protect the public (19659002) McNammy believes that the strengths of companies such as Facebook, Google and Amazon must be limited, and he has proposed to prevent them to make acquisitions and to prevent data sharing between subsidiaries. "The economy will benefit from shattering," he added. "Steier agreed, and said," Maybe they should be forced to get rid of Instagram and Facebook. , [A breakup] It will not be a bad idea at all. Let them concentrate on their core business. "
Facebook refused to comment Chief Operating Officer Cheryl Sandberg said at the DLD conference in Munich on Sunday that Facebook is open to regulators and is looking to improve." and we need to do better to protect people's data. We recognized our mistakes, "she said.