The ability of Instagram and Messenger users to exchange messages or video chat with each other is currently being tested in certain markets and will expand worldwide in the coming months. The company did not give more details at a media briefing, but said that people on Instagram will join the new experience. He started testing the functionality this summer, but is now expanding it more widely.
The company declined to provide a schedule for when the same functionality will be available for WhatsApp.
Asked during a briefing before Wednesday’s announcement how difficult it would be to undo the integration if regulators wanted to split its business, Instagram product manager Vishal Shah said the effort was “a huge investment in terms of infrastructure. ”
“The back systems we were sitting on were not the same. We had to get to a place where they were a similar infrastructure. We had to move features and important things to Facebook Messenger as well as [Instagram] Directly, “Shah said, but also noted that much of the” core architecture “between Messenger and Instagram is already shared, such as advertising and marketing.
In addition to being able to talk to each other, Instagram and Messenger will also receive some improvements. Users who join the new experience can send “selfie stickers” – a hybrid of Boomerang, selfies and stickers – watch IGTV or Facebook Watch videos together and include a new “Disappearance Mode” in which messages automatically disappear after being viewed .
Asked about the possibility of communication between applications to open the door to harassment, Instagram said that users can block someone in different applications. In addition, new privacy settings have been added so that users can decide who can contact them, and Instagrammers can choose not to receive messages from Facebook users and vice versa.