The Facebook and Google app logos are displayed on a tablet.
Dennis Charlet | AFP via Getty Images
LONDON – Facebook announced that it will start launching its product on Facebook in the UK on Tuesday and will pay publishers for their content.
Facebook News is a special section in the Facebook app that includes selected and personalized news from hundreds of national, local and lifestyle posts.
The product, which competes with Apple News, launched in the United States last June, and the United Kingdom is the second country to have access to it.
Facebook claims that the product provides users with “informative, reliable and relevant news”
Jesper Doub, Facebook’s European director of news partnerships, said in a blog post on Tuesday: “This is the beginning of a series of international news investments.
He added: “The product is a multi-year investment that puts original journalism in front of a new audience, as well as providing publishers with more advertising opportunities and subscriptions to build a sustainable business for the future.”
Facebook announced the launch of Facebook News in the UK in November, saying it would include content from media partners, including Conde Nast, Hearst, The Economist and the Guardian Media Group.
On Tuesday, Facebook said it had already registered Channel 4 News, Daily Mail Group, DC Thomson, Financial Times, Sky News and Telegraph Media Group.
Some of the content, which is usually behind a paid wall, is free to watch on Facebook News, which is expected to be released in more countries this year.
“We will continue to learn, listen and improve the news on Facebook as it spreads in the UK and other markets, including France and Germany, where we are actively negotiating with partners,” Oak said.
Technical giants such as Facebook and Google are under increasing pressure to pay media companies for their content.
A Facebook spokesman told CNBC that the company would pay certain British publications to publish their content on Facebook News, but could not reveal how much.
“We will pay some publishers to participate in Facebook News,” he said. “We pay for content that is not yet on the platform to achieve diverse coverage in a number of thematic areas.”
He added: “Earning revenue for most publishers who appear on Facebook News will be similar to generating revenue through other sections of Facebook, from referral traffic to your sites or ads in instant articles, forcing people to hit a paid wall.
The battle of Google
Last week, Google signed a deal to pay French publishing companies and news agencies for their content.
The agreement comes after months of negotiations between Google France and media groups represented by the lobby of the Alliance de la Presse d’Information Generale in France.
Google has said it will negotiate individual licenses with alliance members that cover related rights and open access to a new mobile service from the company called News Showcase.
Last year, the search giant said it would pay news publishers for the first time, a change from the internet giant, which has refused to do so for years. The company has agreed to a number of initial deals in Germany, Australia and Brazil and now appears to be expanding to France.
But when the Australian government proposed a new law that would force Google and Facebook to pay news publishers for the right to link to their content, Google threatened to withdraw the widely used search engine from the country.
“Together with the unmanageable financial and operational risk, if this version of the Code becomes law, it will not give us a real choice but to stop accessing Google Search in Australia,” said Mel Silva, managing director of Google Australia and New Zealand. said the Senate committee last week.
Scott Morrison, the Australian prime minister, told a news conference that “we are not responding to threats”.
– Additional reporting by Ryan Brown of CNBC.