Nearly a year and a half after the Cambridge Analytica scandal scandalized Facebook's attempt to enter the healthcare market, the social media giant has launched a tool called "Preventive Health" to urge its users to get regular checks and connect with providers of services.
The architect of the new service is Dr. Freddie Abnousy, head of health research for the company, which was previously linked to an earlier skunk initiative that would collect anonymous hospital data and use a technique called "hashing" "To collate data from individuals that exist in both datasets – for studies, according to CNBC reporting.
Working with the American Cancer Society; American College of Cardiology; The American Heart Association; and the Centers for Disease Control and Prevention Facebook is developing a series of digital tips that will encourage users to obtain a standard battery of tests that are important to ensure health for a population of a certain age.
The company's initial focus is on the top. two leading causes of death in the US: heart disease and cancer ̵
"Heart disease is the number one killer of men and women in the world and in many cases it is 100% preventable. By incorporating prevention reminders into the platforms that people have access to every day, we provide people with the tools they need to be proactive about their heart health, "said Dr. Richard Kovac, President of The American College of Cardiology.  Users who want to have access to Facebook's prevention tools can search the company's mobile application to find which checks are recommended by company affiliate organizations based on age User's gender and gender.
 The tool allows Facebookers to note when tests have been completed, set reminders to plan future tests, and tell people on their social network about the tool.
Facebook it will even direct users to resources for where to test it, and one thing the company won't do is convince Facebook of potential users to collect the results of each test.
"Health is particularly personal, so we have considered confidentiality and safety from the beginning. For example, Preventive Health allows you to set reminders for your future checkups and mark them done, but it does not provide us or the healthcare organizations we work with to access your actual test results, "the company wrote in a statement. "Personal information about your preventive health activity is not shared with third parties, such as healthcare organizations or insurance companies, so it cannot be used for insurance purposes."
The company stated that people can also use a new health tool to find places where flu shots are applied.
"Flu vaccines can have wide-ranging benefits beyond just preventing the disease, such as reducing the risk of hospitalization, preventing serious medical events for some people with chronic illnesses, and protecting women during and after pregnancy," he said in a statement Dr. Nancy Mesonnier, Director, National Center for Immunization and Respiratory Diseases, CDC. "New tools like this will give consumers instant access to the information and resources they need to fight the flu in their own communities."