Facebook did not give up on attracting teenagers. After numerous failed products targeted at teenagers – including LOL, Facebook Watch and IGTV – the company is already working hard on LOL, a kind of mem hub designed to win the hearts and minds of teenagers running for greener pastures in TikTok, Snapchat, The first reported by TechCrunch Josh Constine, LOL, will overcome the gap of the traditional information channel with a focus on mem content that Facebook hopes to attract the attention of teenagers. students who are currently testing this (each of which is tied to NDA with parental consent), the issue replaces the watch section and includes GIF-like videos separated into categories like "For you" (* Tik's main page Tok), "Animals", "Fail," "Joke" and others. Users rate the content with one of the three reaction buttons ̵
The issue is the "Diaries" section, which resembles popular or categorically organized shorts similar to Snapchat. If scrolling is not your thing, there is a button to play "Random" content. Consumers also have the opportunity to immerse themselves in category-specific videos in feeds like "Memes," "Pranks," and "Gaming."
From the outside, the experience – that little we have seen – the hollow rings as a thinly concealed attempt to reproduce the successes of Snapchat and TikTok, all in one.
Unlike Snapchat or TikTok, the content, according to Constine, is sometimes weekly. For teenagers obsessed with the Lem culture, LOL can tag it with the "I'm Old" logo.
It will appeal to some thousands, especially those who are not included in Mem's culture as teenagers or a medium-tech reporter. For many, content may be a welcome addition to the "I do not know what to publish" conundrum, which occasionally hits all Facebook users.
For teens, there is little chance of LOL moving the needle into a dominated ecosystem
Facebook confirmed that it was working on LOL but offered some extra information.