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Facebook will add music videos after label deals

Mark Zuckerberg, founder and CEO of American online social media and social media Facebook, reacted upon arrival to a meeting with the Vice President of the European Commission for Values ​​and Transparency in Brussels on February 17, 2020 (Photo by Kenzo TRIBOUILLARD / AFP) ( Photo by KENZO TRIBOUILLARD / AFP via Getty Images)


Facebook plans to release music videos starting in the United States on August 1

, after reaching deals with a number of music companies. The move could help Facebook take advertising dollars from Google YouTube, the default destination for many users looking for music videos.

In a post on the company’s blog, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and other independent music groups to launch music videos on its platform.

Users will be able to respond, comment and share music videos on their news feed, in Groups and in Messenger. Video artists will include Blake Shelton, Diplo, Jonas Brothers, Nikki Minai and others, the company said.

“Over time, the experience will become more personalized to your liking based on the artists you follow and the videos you interact with,” the post said.

The company announced that Facebook users will see the first official music video for a new song by singer Lele Pons.

Bloomberg announced in December that Facebook was pursuing rights to music videos from major record labels in the hope that this would help boost Facebook Watch. According to the report, Facebook’s deals had previously allowed him to use songs against the backdrop of videos he posted, but he had not previously had the right to offer official music videos.

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