Just days after blocking Australian publishers and residents from sharing news content, Facebook reversed the policy. Initially, Facebook said that “we will now prioritize investments in other countries as part of our plans to invest in new licensed news programs and experiences.”
In an update released today, the company said:
Following further discussions, we are pleased that the Australian Government has agreed to a number of changes and safeguards that address our core concerns about engaging in commercial transactions that recognize the value our platform provides to publishers relative to the value we receive from them. . As a result of these changes, we can now work to increase our investment in public interest journalism and restore Facebook news to Australians in the coming days.
A few days ago, Australian Prime Minister Scott Morrison said talks had resumed and things seemed to be settled. According to news.com.au, Australian politicians have confirmed that the amendments will be added to the Code of Conduct for News to “provide further clarity to digital platforms and the media business on how the Code is designed to function and strengthen the framework. to ensure the media media business is fairly rewarded. ”
In a separate statement, Facebook’s vice president of global partnerships, Campbell Brown, said: “From now on, the government has made it clear that we will retain the ability to decide whether the news appears on Facebook so that we are not automatically forced to negotiate.”