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Facebook Workplace reaches 7 million paid subscribers



Facebook CEO Mark Zuckerberg in 2017

KENZO TRIBOUILLARD

On Tuesday, Facebook announced that its corporate communications software Workplace had already reached 7 million paid subscribers, up 40 percent from 5 million last May.

Workplace is enterprise software that companies can use as their internal social network to communicate with their employees. The service was launched in 201

6 and includes companies such as Spotify and Starbucks.

The workplace is well behind its top competitors. Last month, Microsoft announced that its Teams product already has more than 145 million active users per day, up more than 93% from 75 million in April 2020. Slack no longer breaks user data, but the company claims 12 million active users per day in September 2019, the last time it reported these statistics and the number of paying customers increased by nearly 42% from 110,000 in March 2020 to 156,000 in March 2021, the company announced.

This is also quite unimportant for the company’s financial results. Facebook has not figured out how much Workplace contributes to its revenue, but the service is reported along with Oculus and Portal hardware devices under the “Others” business label in its financial results. In the first quarter of 2021, Other accounted for about 2.8% of Facebook’s revenue, with the rest coming from advertising.

“We built Workplace as an internal version of Facebook to run our own company, and it was so useful that we started allowing other organizations to use it,” Facebook CEO Mark Zuckerberg said in a Facebook post Tuesday.

Workplace Vice President Julien Codornu told CNBC that his unit’s ambition is to democratize business IT software for billions of Facebook users. The idea is to do this by building services that use the same features that people are already familiar with from Facebook’s user applications.

“A lot of people have never had access to IT before because it was too complicated or too expensive,” Codornu said. “You can take my mother and put her at work and she’ll know how to use it right away.”

Facebook also announced a number of new features for Workplace on Tuesday. This includes a new live Q&A experience, integration with Microsoft 365 and Google’s G Suite calendar apps, and a number of new diversity features, including different skin tones for emoticons and a feature that allows users to show their colleagues the right way to pronounce their name.


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