The Mustang – one of America's most intimate cars – is about to embark on a new chapter. After years of secrecy, Ford unveils the Mustang Mach-E, an all-electric electric vehicle inspired by key elements of a classic car.
The grand revelation happens on Sunday in Los Angeles, days before the annual auto show there.
The classic Detroit-based marketing strategy has made fans of the iconic car search the Internet for clues about how it will look and drive. And on Thursday night, they hit their mother's mother. Or at least they could hit him.
For a short window, one of Ford publishes an SUV booking website, complete with photos, specifications and prices. But the site was quickly taken down and Ford did not confirm any of the details it contained, which seemed to ignite the flames for impatient fans from above.
Among them is Gary Hankins, who said he has been trying to piece together bits of information about the car over the past two years – a delightful feat, considering he doesn't even know the car's name until this week.
All Ford officially says the SUV will be on the market in late 2020 – part of the company's $ 11 billion investment in electric cars. The carmaker also says the SUV's estimated range will be a whopping 300 miles in a single charge.
That was enough to make Hankins, a retired DC cop, "go absolutely gaga", according to his friends. For Hkins, the fact that he will look a bit like Mustang is "really a cherry on the cake."
Finally, owning a car with a Mustang attached would be the fulfillment of a teenage dream.
"I was in high school in the '60s when the Mustangs came out," he recalled wisely. "I would love to have a Mustang. [I] couldn't afford it. "
More than five decades later, Hankins is worried that he has a lot more money in the bank. "Here I am, now 71, finally getting my Mustang," he said.
Hankins messes up to get a pre-order list for pony car with pony that Ford says he will
The only official look at this what the SUV will look like is an unclear flying blue drawing on the Ford website. But Thursday's photos, taken with other eagle-eyed enthusiasts, showed last week that it was a fairly compact and sporty version of the SUV.
Car designer Camilo Pardo is skeptical about attaching the Mustang name to an SUV. "If an SUV can talk, the first thing he would say is, I want to be a Mustang," he said and laughed.
Pardo, the former head of Ford's Living Legends Studio and Ford's chief GT designer, says hardcore Mustang fans should manage expectations when it comes to any family crossover. But he suspects the newly created version will have three main emblematic elements.
First, there has to be a big grill that "should look
" As if they will get you, "he said.
Secondly, he said, the headlights must have the trademark" frown "shape, which it gives her the "personality of an angry animal."  Finally, there must be undoubted taillights. Pardew said experimenting with them has always been fun for designers. The challenge is to think of how to modernize the three small bars with which
Based on the sales results of most electric cars, it is unlikely that this Ford model will prove as popular as the original 1964. This was one of the most successful product launches in American history.
Gayle Weiss remembers the insanity surrounding the campaign, which, like today, was shrouded in mystery. "Ford had not shown the car on television. They only advertised the logo," she recalled.
Wise is widely recognized as the first person in the US to buy a car. She was 22 and wanted a convertible.
He walked Weise and her parents, passing all the cars on the floor, saying that there was something special to show her.
"And in the back room, under the tarpaulin, was a light blue Mustang, and I was like, wow, that's for me," she said.
Jeff Kowalski / AFP via Getty Images
It was April 15, 1964, two days before the car debuted at the New York World's Fair. The seller should not have sold it. But he did. It cost $ 3,447.50.
Fifty-five years later, Wise still has the sky-blue beauty. (Her husband, Tom, completely rebuilt the car as a retirement project.)
Weise says she knows she's biased, but wonders if being inspired by the Mustangs will be enough to make Ford's new venture an icon.