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Fitbit joins first national health program as it tests new premium service



Fitbit is to launch a national health program in Singapore, a joint project with the country's Health Promotion Board, which will force participants to use Fitbit wearables and, in turn, provide public health data.

A program called Live Healthy SG aims to sign one million members and use Fitbit devices. Entrants will need to sign up for a program that will include a one-year commitment from Fitbit's new Premium Service, which will be provided with a free HR Fitbit Inspire HR. They must also agree to share their data.

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This is the first time Fitbit has done something like this national scale. It also marks the first release of Fitbit Premium, the company's new paid healthcare service, which will be rolled out later this fall.

Participants will be enrolled in a Fitbit Premium program to encourage them to "adopt healthier habits and achieve better results in the areas of physical activity, sleep, eating and emotional well-being," according to Fitbit, but the specifics of how the Premium will look and what it has to offer remains under wraps.

This program benefits both parties. While Fitbit receives data extraction at the population level, this information will also provide information on the health of its citizens to the Singapore Government. This is part of a larger effort by Singapore called Smart Nation, which leverages technology to improve various public sectors, with healthcare being high.

The Singapore Health Board has highlighted hypertension, type 2 diabetes and cancer as three chronic conditions on the rise and hopes to target the new program.

"Participants in this program will benefit from Fitbit's plans to incorporate artificial intelligence and machine training to promote physical activity, healthy eating and better quality sleep," said Zee Yoong Kang, Executive Director of the Promotion Council of health. "The insights collected can also help enrich HPB's health promotion programs."

Singaporeans can pre-register for the new Fitbit initiative from mid-September and it will be officially live by the end of October, says Fittbit.


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