SINGAPORE, 22 August – Fitbit Inc said yesterday it has signed a contract with the Singapore government to provide fitness tracking and health services that can reach up to one million users.
Fitbit will provide their trackers free of charge provided that consumers spend S $ 10 (RM 30.17 ) every month for one year to subscribe to the premium company.
"The goal of the program is ultimately to reach one million people," a Fitbit spokesman said in an email.
The company's shares closed 2% yesterday on the New York Stock Exchange.
The program could be the impetus for the pioneer of wearable media in San Francisco, which saw its shares sink over the last two years in the fa
"This is the first major integration of Fitbit's digital healthcare platform and carried into a national public health program worldwide," said in a company release.  Singapore, city-holding 5.6 million people have the longest life expectancy in the world and widespread access to healthcare, but the government has expressed concern about the relatively high rates of heart disease and diabetes among its rapidly aging population.
receive personalized health tips and pressures to encourage physical activity, healthy eating and better sleep, said Zee Yoong Kang,
Phibet said the program, which starts in October, will ask consumers if they have complied SNI to share their data with the HPB, which will use health promotion.
"There were many candidates and some were significant international players," she said, adding that Phoebe had set the target for one million users.
Apple was among those vying for the bid, Fitbit CEO James Park told CNBC. – Reuters